Google has announced the rebranding of its data visualization service Data Studio — it should now be called Looker. This was reported by the Google Cloud blog.
In addition to Data Studio, the Looker family of business intelligence products will include the rest of Google Cloud products based on artificial intelligence and machine learning.
Looker Studio helps make it easy for everyone to do self-service analytics. It currently supports more than 800 data sources with a catalog surpassing 600 connectors, making it simple to explore data from different sources with just a few clicks, and without ever needing IT. In addition to the functionality customers already know and love, Looker Studio plans to evolve to include a complete user interface for working with data modeled in Looker.Google Cloud reports.
Looker is free for those who create and view reports, but there will also be a paid version of Looker Studio Pro with teamwork and company management features.
In the future, the developers plan to integrate Looker with the rest of Google products, as they once did with BigQuery. For example, Looker and Google Workspace integration is planned for the first half of 2023 to get statistics in the familiar productivity tools that users use every day. This will provide easy access through spreadsheets and other documents to consistent, reliable answers from selected data sources in your organization.