Daily Checklist: What To Check In Display Campaigns
How one “+” at the beginning of the working day can save you from possible problems in an advertising campaign.
Dashboard newage. 2021: How to automate the work of a media agency?
Let’s imagine the dream of any marketer. You came up with a cool advertising campaign, formulated a strategy, made creatives and initial customization… And then you click on “Do well” button and the automated system starts.
Comprehensive Analysis of Display Advertising
In this article, we’ll show you how to analyze display campaigns so that you don’t miss a single ad conversion.
Apple App Tracking Transparency Global Change
We have collected all the relevant information about App Tracking Transparency and made recommendations on how to facilitate adaptation.
Case Study. How Display Ads Introduced AJAX to Italians
A Ukrainian digital solutions agency newage., conducted a survey of the Italian market and, using its findings, was able to raise brand awareness among Italian users. Denis Lukyanov, project manager at newage. tells about the campaign’s progress and its impact.
How important post-view and cross-device data are in analysis. FMCG brand promo campaign
The brand of water “Turan” of the “AsiaWaters” company had a standard advertising campaign: a promo with a drawing of valuable prizes.
Agile Marketing in Digital Display Campaigns
Perhaps it’ll be out of the blue, but the term Agile from IT can be used in digital marketing, and not only it is possible, but necessary.
Raketa delivery service: how to attract more customers with digital marketing optimization
Raketa is the first Ukrainian delivery service in the Foodtech 2.0 format. In March 2018, the service was launched before Glovo, Uber Eats and Bolt Food arrived in Ukraine.
Digital Marketing Has Replaced Analogue Marketing Because Its Effectiveness Is Verifiable
Analog marketing has not disappeared, but its time is over. The Stone Age also ended, although houses made of stones still stand.
Brandformance: How To Optimize Media Campaigns With Performance Tool
Let’s discuss the now fashionable term Brandformance – media targeted marketing. As it turned out, we had been building it in the agency for five years. At newage we call it Comprehensive Analysis, and we have a methodology for working with it.