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Case Study | OLX

Our team needed to understand how to optimise ad campaign budget to prioritise channels that supply new users, but first, we had to figure out where to find them.

May 22, 2020

View-through deep segmentation

The Background

OLX had a monopoly position in the Ukrainian market capturing close to 70% of the market share of online classifieds in the country. This situation was pushing the company towards a search for new areas of growth and the ways to reach and attract the new audience. 

The Challenge

Our team needed to understand how to optimise ad campaign budget to prioritise channels that supply new users, but first, we had to figure out where to find them.  

Our Approach

Applying methodology of ‘Comprehensive Analysis’ we looked at the view-through statistics to separate the users that were exposed to the ad and then visited the advertiser’s website through another channel for the first time during the last 90 days. This enabled us to track back the new users and understand which ad placements generated those newcomers. The budget was redistributed accordingly prioritising sources of new user acquisition.  

Performance

14% increase in new users acquisition generated by the ad campaign. 

About newage.

newage. is the digital solutions agency specialized in online ad campaigns optimisation. We apply our proprietary methodology of ‘Comprehensive Analysis’ (includes view-through conversions attribution and cross-device user id matching) that enables us to get a 360-degree view of the real impact of your ad campaigns. The agile approach to campaigns optimisation allows us to identify best performing ad placements, creatives and audiences and perform the necessary adjustments on the run.


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