How important post-view and cross-device data are in analysis. FMCG brand promo campaign
The brand of water “Turan” of the “AsiaWaters” company had a standard advertising campaign: a promo with a drawing of valuable prizes.
Raketa delivery service: how to attract more customers with digital marketing optimization
Raketa is the first Ukrainian delivery service in the Foodtech 2.0 format. In March 2018, the service was launched before Glovo, Uber Eats and Bolt Food arrived in Ukraine.
Case of CenterCredit Bank: how to avoid the survivorship bias when analyzing the performance-campaign using post-view data
One of the largest Kazakhstan banks had a task of increasing the issued consumer loans number. Here how this case was solved by bank managers with the help of newage. agency.
Case Study | OLX
Our team needed to understand how to optimise ad campaign budget to prioritise channels that supply new users, but first, we had to figure out where to find them.
BODO – “Advanced measurement of ad campaign’s impact”
Background De-facto, Bodo was the only big player in experience gifts category in Ukraine, however, the category itself was still
WESG – “Advertising potential of cybersports tournaments”
Background Cybersport popularity was on the rise in Ukraine, the dedicated championships were gathering bigger and bigger audiences with every
MOYO – “Identifying the effective ad-exposure frequency”
Background MOYO is a second tier e-commerce player working in a highly competitive environment, capturing the smallest share out of