We, as a partner agency of the Google Marketing Platform, are testing all the new features of the platform and would like to tell you more about one of the useful tools. In this article, the newage traffic manager. Igor Gaponenko will introduce Brand Safety and how to set it up in Display&Video360 and Campaign Manager.
We will tell you which agencies become Google Marketing Platform partners and what this status gives.
The fact that an advertisement was shown does not mean that it was seen. The conditional 20 million coverage is great, but you need to check which of them actually saw the ad. And here helps the visibility of advertising, viewability.
The founder of the agency Alexey Lyah spoke about the peculiarities of working with this system and its non-obvious tricks.