Shakhtar case study: how the audit of Google Analytics 4 turned excellent analytics into an ideal
The Background Our client is Football Club Shakhtar. He is one of the leaders of the Ukrainian Premier League, a
The Year Of BMW Lifestyle Promotion: Growth Points For E-Commerce
In 2021, we worked with a BMW customer on their BMW Lifestyle related products store. And in this case study,
Search Ads 360: How one add-on reduced CPA by 15%
The client wanted to improve ROMI by optimizing ads costs. We have a task to reduce the cost of conversion to a certain level. And, accordingly, find and test the tools that will allow you to do so.
Case study: How Google Analytics 4 streamlined the marketing of the entire bank
Olexander Rolskyi, CEO of newage.agency, will tell us how we streamlined the bank’s customer analytics using Google Analytics 4.
How do media campaigns affect performance tools? Prom case study
Article based on the materials of the webinar of newage. CEO Alexander Rolsky and Head Of Strategy Maxim Tereshchenko
What is the impact of display advertising and how to measure it
We make client’s campaigns more effective, and in this article we will describe what exactly should be meant by the impact of advertising, how it affects performance activities and, consequently, business metrics.
Firebase VS Adjust: How Display Campaigns Can Suffer Because of Data
In this article, Project Manager of the newage. agency, Yevgen Shinkarenko, will tell you why we had to compare Firebase with Adjust, and what conclusions we drew from their battle.
Case Study. How Display Ads Introduced AJAX to Italians
A Ukrainian digital solutions agency newage., conducted a survey of the Italian market and, using its findings, was able to raise brand awareness among Italian users. Denis Lukyanov, project manager at newage. tells about the campaign’s progress and its impact.
How important post-view and cross-device data are in analysis. FMCG brand promo campaign
The brand of water “Turan” of the “AsiaWaters” company had a standard advertising campaign: a promo with a drawing of valuable prizes.
Raketa delivery service: how to attract more customers with digital marketing optimization
Raketa is the first Ukrainian delivery service in the Foodtech 2.0 format. In March 2018, the service was launched before Glovo, Uber Eats and Bolt Food arrived in Ukraine.