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Transition to Google Analytics 4
Our task was to set up site analytics so that events and conversions are correctly tracked on the travel booking site.

Web Analytics Audit With Google Tag Manager
How we tested Google Tag Manager containers so that the client had the most correct tracking

How The YouTube Reserve Works And Why Advertisers Use It
In this article, Traffic Manager of newage. Denis Barabash will tell how to reserve advertising in digital and why to do it in 2022. He will also share the experience of our client Allo, for whom we have reserved impressions for Black Friday.

Case With Google Studio
How To Quickly Make 40 Personalized Ads With Resizes And Get Results

How to Set Up the Website Analytics Without Reinventing the Wheel
About the client A construction company from Belgium asked us for help in analyzing the sites of two residential complexes…

Bond.ua app case study: the first campaign of a new product
As a result of the advertising campaign, we exceeded the metrics for almost all metrics we had: impressions, clicks, CPC and CPA (Android), CPC (iOS), although the CPA for iOS was 12.64% higher than planned. The main KPI, the number of installs, we exceeded by 72.24%.

Which creative works best? Case studies set: RABOTA.UA, PIZZA 33, COMFY and OLX
Aleksey Lyah, co-founder of the newage. digital agency, talks about how to measure the effectiveness of media advertising and why online videos are better than TV.

Shakhtar Case Study: How GA4 Audit Improved Excellent Analytics
The Background Our client is Football Club Shakhtar. He is one of the leaders of the Ukrainian Premier League, a…

The Year Of BMW Lifestyle Promotion: Growth Points For E-Commerce
In 2021, we worked with a BMW customer on their BMW Lifestyle related products store. And in this case study, Senior Traffic Manager newage Vlad Bilousov will talk about the major discoveries and life hacks that we have gained from this experience.

BOXMODE Case Study: Improving Client Acquisition.
The Goal Boxmode is a startup that provides a website building platform for small businesses, organizations, and marketing and web…

Search Ads 360: How one add-on reduced CPA by 15%
The client wanted to improve ROMI by optimizing ads costs. We have a task to reduce the cost of conversion to a certain level. And, accordingly, find and test the tools that will allow you to do so.

Case study: How Google Analytics 4 streamlined the marketing of the entire bank
Olexander Rolskyi, CEO of newage.agency, will tell us how we streamlined the bank's customer analytics using Google Analytics 4.

Three OLX Case Studies With the Coolest Brand Awareness Ad analytics
In 2020, we launched 14 campaigns for OLX in Ukraine. In this article, Project Manager of newage. agency will describe the most striking brand awareness cases of OLX in 2020.

How do media campaigns affect performance tools? Prom case study
Article based on the materials of the webinar of newage. CEO Olexandr Rolskyi and Head Of Strategy Maxim Tereshchenko

Firebase VS Adjust: How Display Campaigns Can Suffer Because of Data
In this article, Project Manager of the newage. agency, Yevgen Shinkarenko, will tell you why we had to compare Firebase with Adjust, and what conclusions we drew from their battle.
