B2B Marketing Specialist

Hello! We’re newage., a digital agency.

We are leading experts in paid media and display advertising in Ukraine, a Google Marketing Platform Partner and Google Premier Partner. We are one of the strongest analytics-driven teams in the display advertising space and are currently активно expanding into international markets.

Our mission is to drive the MarTech industry toward greater transparency, expertise, and efficiency.

We are looking for a B2B Marketing Specialist who stays on top of innovations and is ready to join a team of professionals.

Key responsibilities:

• Building and evolving the company’s positioning across different products and services in the UA / EU / US markets.
• Developing and executing a B2B marketing strategy focused on lead generation, brand awareness, and sales enablement.
• Analyzing and optimizing lead generation funnels to ensure growth in high-quality leads and improved conversion rates through content and marketing activities.
• Supporting and strengthening the agency’s brand presence on international B2B platforms, in industry rankings and directories, niche media, and at professional conferences.
• Planning, creating, coordinating the production, and distributing content across channels (website, social media, blogs, third-party platforms).
• Ensuring a consistent tone of voice and alignment of all communications with the brand strategy.
• Collaborating with cross-functional teams to create and distribute high-quality marketing content.
• Working with external platforms: negotiating publications, partnerships, and media placements.
• Analyzing the effectiveness of marketing activities using metrics and reports, and adjusting strategy based on data.
• Monitoring industry trends, the competitive landscape, and emerging technologies to drive innovative B2B communications.
• Testing new formats and tools (video, interactive content, AI-powered solutions).

Required experience and skills:

• 2+ years of experience in B2B / digital / IT marketing.
• English proficiency at the B1+ level, with the ability to work in international markets.
• Proven experience in developing and executing marketing or content strategies.
• Solid understanding of B2B lead generation principles and marketing funnels.
• Experience working with external platforms, media outlets, and partners.
• Hands-on experience with websites (WordPress is a plus), and a basic understanding of HTML / CSS.
• Strong analytical skills, with the ability to work with metrics and draw data-driven conclusions.
• Proactive mindset, independence in decision-making, and ownership of results.

Nice to have:

• Experience working with industry rankings, business directories, and international conferences.
• Experience with YouTube or B2B video content.

What we offer:

• Professional growth within one of the strongest teams in the digital advertising market.
• Hands-on experience working with global brands.
• A young, passionate team that truly loves what they do.
• Flexible working hours: Monday–Friday, with a start time between 9:00–11:00 and end time between 18:00–20:00.
• Location: remote or hybrid format. A fully equipped office in Kyiv with backup power and stable internet access (Palats Sportu area, Shota Rustaveli St., 11).
• A supportive team environment where there is always something to learn, and people are ready to help.
• Benefits package: paid sick leave and vacation, learning and development compensation, corporate English classes, and a Mental Care program.

We’re really looking forward to welcoming you to the newage.team!