September 1, 2026
Every month, we collect the main updates to Google Marketing Platform tools. Here's what changed in DV360, GA360, and CM360 in August 2026.
Google Marketing Platform – News for August 2026
September 1, 2026
Every month, we collect the main updates to Google Marketing Platform tools. Here's what changed in DV360, GA360, and CM360 in August 2026.
Svitlana Kryskova
[Update] New audio content type targeting options — Q3 2026
Essence: DV360 is introducing new IAB-aligned audio content categories, including Catch-up radio, Web radio, Video game, and Text-to-speech.
Why this matters: Some inventory previously classified as “Unknown content type” may move to the new categories. Review your audio targeting to avoid losing available inventory.
[Update] Save YouTube Instant Reserve deals in an unquoted state — August 2026
Essence: You will be able to save YouTube Instant Reserve line items in a draft state without securing a quote or committing to a contract.
Why this matters: This gives more flexibility when building and adjusting deals before final commitment.
[Update] Coming soon: Legacy video line items deprecation — October 2026
Essence: Legacy mCPV and Video reach 1.0 line items are being phased out.
Why this matters: Active campaigns must be migrated to Video View and newer Video Reach line items before October 26, 2026. Remaining legacy line items will be paused and archived.
[Update] Web/App split for Floodlight conversions — August 2026
Essence: New Google Analytics properties linked to Floodlight Configurations will automatically split Floodlight conversions between web and app streams.
Why this matters: Existing setups will remain unchanged, but this new default should be considered for future integrations
[Update] Streamlined DCO Video workflow — September 2026
Essence: DCO Video is expanding to all Studio accounts with the modern Studio 2.0 interface and feed-based targeting.
Why this matters: The update simplifies DCO setup and makes it easier to manage pre-generated video variants.
[Update] YouTube trafficking workflow — September 2026
Essence: A new workflow will allow YouTube assets and creative details to be managed directly in Campaign Manager 360 and synced to Display & Video 360.
Why this matters: This simplifies YouTube trafficking and expands support for formats including Demand Gen and Target Frequency.
[Update] Updated conversion window configuration — August 11, 2026
Essence: Google Analytics conversions now support custom integer lookback windows for click-through conversions (CTC) and engaged-view conversions (EVC).
What’s changing: EVC conversion windows can now be set to any value from 1 to 30 days, instead of the fixed 3-day window. CTC conversion windows can be set to any value from 1 to 90 days, instead of only the predefined 1, 7, 14, 30, 60, or 90-day options.
[Update] Campaign data import validation report — August 10, 2026
Essence: Google Analytics has introduced a new validation report for campaign data imports.
What’s changing: The report helps assess non-Google and imported campaign data, identify campaigns with missing performance information such as cost, clicks, and impressions, and review previously imported data.
Why this matters: Advertisers can more easily identify data quality issues and improve the accuracy of imported campaign reporting.
[Update] New diagnostic for aggregate parameter issues — July 30, 2026
Essence: Google Analytics now provides a diagnostic when aggregate identifiers such as GBRAID and gad_ are missing from URLs.
Why this matters: The diagnostic highlights affected URLs and provides ways to resolve the issue, helping maintain campaign data accuracy and improve measurement.
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