[Update] New AI Tools in Google Ads and Google Analytics — August 10, 2026

What’s new: Google is introducing new Gemini-powered AI tools in Google Ads and Google Analytics to automate data analysis, uncover key insights, and enable faster decision-making.

The update includes:

• AI Overviews: Personalized summaries highlight traffic anomalies, changes in sales, budget spend, and other important signals.
• Ask Advisor: Users can interact with AI to explore the reasons behind changes in performance metrics in greater detail.
• AI-powered dashboards: Google Ads can generate visual reports from simple text prompts and explain key trends. This functionality is also coming soon to Google Analytics.
• Benchmarking in Analytics: Advertisers can compare campaign performance against anonymized averages from similar businesses in their industry.
• The evolving role of media buyers: AI reduces the need for manual analysis, shifting the focus toward data quality, business objectives, and strategic optimization.

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[Update] Changes to Target-Based Bidding Strategies — August 17, 2026

What’s new: Google is updating its target-based bidding strategies to make campaign performance more stable and predictable, particularly for budget-constrained campaigns.

The update includes:

• More stable performance: Campaigns using Target CPA, Target ROAS, and other target-based bidding strategies will align more closely with the targets you set.
• Potential performance changes: Campaigns that are currently outperforming their targets may move closer to the specified target values after August 17.
• Campaign review: Advertisers are advised to review budget-constrained campaigns and adjust their targets if necessary.
• Flexible options: You can keep your current target, adjust it based on recent performance, switch to a different bidding strategy, or increase your budget to scale conversions.

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[Update] Automatic “AI Info” Label

Meta now automatically labels ads created or modified using third-party generative AI tools.

• How it works: The system uses industry standards for detecting metadata, such as C2PA. If AI-generated content signals are detected in a file, the label is added automatically.
• Where it appears: Users can see the label by clicking the three dots in the corner of an ad and selecting “About this ad” → “AI info.”

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[Update] Tax Changes for Meta Advertisers — August 2026

What’s new: For advertisers using monthly invoicing, the way taxes are calculated has changed in several countries.

Why it matters:

• Calculation based on the “Sold to” address: VAT, GST, and other applicable taxes are now calculated based on the “Sold to” address specified in the ad account.
• Countries affected: These include Australia, India, Canada, and South Korea.
• Impact on invoices: The changes may affect the amount of tax shown on advertisers’ invoices.

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[Update] Creative Pre-review

• What’s new: Advertisers can now submit videos and banner creatives for review before officially launching a campaign (/creative/pre_review/...).
• Why it matters: This allows advertisers to find out in advance whether a creative is likely to pass review, helping avoid delays and rejections when the campaign goes live.

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[Update] Smart+ Campaigns Expansion: Search Ads and New Objectives

• What’s new: Upgraded Smart+ campaigns now support Search Ads, including search keyword settings, as well as App Promotion and Lead Generation objectives.
• Why it matters: Advertisers can now combine Smart+ automated optimization with search traffic and lead generation directly through the API.

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