We at newage. are big fans of web analytics and regularly share our knowledge and experience in this area. In this article, we have collected the best newage blog articles. about Google Analytics 4. Here you will find a detailed description of all Google Analytics options, an analysis of the most common version of GA and useful tips for its use. This collection of articles will help you understand how Google Analytics 4 can help you get more detailed and valuable information about your site visitors. Choose the one that interests you the most and share your reading impressions in the comments!
1. Ultimate Guide on Google web Analytics
In this guide, we analyze and compare the three versions of Google Analytics:
- Universal Analytics,
- Google Analytics 4
- Google Analytics 360.
We explain their main functions and give advice on the use of each version depending on the purpose and required scope of analysis. Our article helps you better understand the capabilities of different versions of Google Analytics and choose the best one for your own needs in analyzing data about website visitors.
2. Reports and Explorations in Google Analytics 4
In this article, we look at the different types of reports and studies that can be generated in the new Google Analytics 4 and how to use them to understand the behavior of website visitors. Here is a step-by-step guide on how to create a report in Exploration mode.
The article will help to understand the capabilities of Google Analytics 4 for those for whom this service is new and still unclear.
3. How to find out which channels played a key role in the purchase
Here we talk about attribution models, and how to determine which marketing channels played a key role in the path to purchase. We describe different data analysis techniques that can be used to determine which marketing channels drive the most conversions and revenue.
This is about Google Analytics attribution models and how to use them to improve the performance of your marketing campaigns.
In general, we try to help our readers understand how to use different tools to analyze data and determine which marketing channels drive the most conversions and revenue. If you want to improve the effectiveness of your marketing campaigns and increase the income of your business, we recommend that you read this article and use the information for your purposes.
4. How To Share Access To Your Google Analytics Account
In this article, we share useful information on how to give access to your Google Analytics account to other users. We describe the different access levels you can set up in Google Analytics and explain what actions users can take with each access level.
We also cover how you can securely access your Google Analytics account and how to protect your data from unauthorized access. In general, we try to help our readers understand how you can effectively manage access to your Google Analytics account and protect your data from unauthorized access.
5. Web Analytics Audit With Google Tag Manager
In this article, we look at how to audit your Google Analytics account, specifically using Google Tag Manager and Google Analytics 4. We provide useful tips and instructions for collecting, analyzing and interpreting data from your pages and traffic sources.
We also provide an understanding of how data collection tools work, allowing you to understand how to properly configure web analytics and monitoring. In the article, we describe how to conduct an audit and what tools to use for conducting various stages of the audit.
Overall, our goal is to help our readers increase the effectiveness of their web analytics and help them understand how to properly collect and analyze their site data.
6. Transition to Google Analytics 4
The case of our client who switched from Universal Analytics to Google Analytics 4. The online store had to set up conversions correctly. We could say that we talked about the difficulties in the case, but in fact the process was calm, smooth and beneficial for everyone. Just read on to get a boost of inspiration and dare to switch to Google Analytics 4.
And if you have already taken the plunge and are ready to master the new interface, write to us to discuss the transition. We also offer an audit of an already configured analytics system and training for employees on this tool: