For advertisers, this creates an opportunity to reach audiences not only based on general characteristics but also on their interests and activity within specific communities.
Reddit Ads lets brands advertise in this environment using different ad formats, targeting options, and campaign settings. In this guide, we’ll explore how Reddit’s advertising platform works and what you need to know before launching your first campaign.
What Is Reddit Ads and How Does the Advertising Platform Work?
Reddit Ads is Reddit’s advertising platform, allowing brands to place ads in users’ feeds, topic-based communities (subreddits), and conversations. It operates on an auction model: advertisers define their campaign objective, audience, budget, and bidding strategy, while the system distributes impressions based on these settings.
One of the key features of Reddit Ads is the ability to target users based on their interests and activity within specific communities, helping advertisers reach audiences interested in relevant products or services.
Self-Serve and Managed: Two Advertising Models
Reddit offers two ways to work with its advertising platform:
- Self-serve — advertisers create and manage campaigns independently through Reddit Ads Manager. They have access to core ad formats, targeting tools, budget settings, and analytics without the need to enter into a separate agreement with Reddit.
- Managed — a model designed for advertisers with larger budgets, providing support from a dedicated account manager and access to premium advertising products, including Takeover placements and AMA campaigns with enhanced support.
Under the managed model, advertisers can also work with KarmaLab, Reddit’s creative team, which helps adapt advertising ideas to the platform’s unique environment.
How to Create a Reddit Advertising Account
To start advertising, go to Reddit Ads, sign in with an existing Reddit account or create a new one, enter your company details, and add a credit or debit card. Businesses are advised to use a separate account that is not linked to an employee’s personal profile.
Once registration is complete, you can start creating campaigns in Reddit Ads Manager. However, a payment method must be added and verified before ads can be published.
Reddit Ads Campaign Structure
Reddit Ads uses a three-level campaign structure: Campaign → Ad Group → Ad. Each level is responsible for different settings, from the overall campaign objective and budget to audience targeting and ad creative.
| Level | Key Settings |
| Campaign | Campaign objective, daily or lifetime budget, campaign schedule. |
| Ad Group | Targeting, placements, bidding strategy, and ad schedule. |
| Ad | Ad creative: headline, copy, image or video, call-to-action (CTA) button, and destination URL. |
This structure makes it possible to manage different audiences and ads within a single campaign. For example, you can create separate ad groups for interest and community targeting, and test several creatives within each one.
However, there are two important limitations to consider: once a campaign has been created, its objective cannot be changed, and separate ad groups are used to allocate budgets across different audiences.
When creating a campaign, Reddit Ads offers two modes:
- Simple Create — a streamlined campaign creation process with essential settings, suitable for most advertising needs.
- Advanced Create — an advanced mode with additional configuration options, including access to automated MAX Campaigns.
Campaign Objectives
The Campaign Objective determines the result your campaign will optimize for, which ad formats will be available, and which pricing model will apply.
Reddit Ads offers five main campaign objectives:
| Campaign Objective | Optimization Goal | Pricing Model |
| Brand Awareness & Reach | Maximize impressions and audience reach. | CPM — cost per 1,000 impressions. |
| Traffic | Drive users to a website or landing page. | CPC — cost per click. |
| Conversions | Generate desired actions on a website, such as purchases or sign-ups. | CPC — cost per click. |
| App Installs | Encourage users to install a mobile app. | CPC — cost per click. |
| Video Views | Maximize views of video ads. | CPV — cost per video view. |
The selected objective also determines which ad types are available. For Brand Awareness & Reach, advertisers can use text ads, image-based link ads, and video ads. Traffic, Conversions, and App Installs support link and video ads, while Video Views is limited to video ads.
In addition to standard campaign setup, Reddit offers MAX Campaigns — an automated campaign type available for Traffic and Conversions objectives. It uses AI to optimize targeting, creative selection, placements, and budget allocation. We’ll explore its capabilities in more detail in a separate section.
Reddit Ad Formats
Reddit Ads supports a variety of ad formats, ranging from standard image and video ads to interactive posts, product ads, and premium placements. The right format depends on the campaign objective, target audience, and how the brand wants to engage with users.
Standard Ad Formats
Most ad formats are available through Reddit’s self-serve platform without the need to work with a Reddit representative.
- Image Ads — ads featuring a single image, headline, and CTA button to showcase products, services, or promotional offers.
- Video Ads — video ads that autoplay in the feed and can be used to demonstrate a product or tell a brand story.
- Carousel Ads — ads featuring 2–6 cards, each of which can include an image or GIF, headline, link, and CTA. Video is not supported within carousels.
- Text Ads — text-based ads designed to resemble regular Reddit posts.
- Free-form Ads — a native advertising format that can include long-form text, images, videos, and embedded links. It is suitable for detailed product presentations or expert content.
- Conversation Ads — ads that appear within discussions while users are browsing comments.
- Product Ads / Dynamic Product Ads — e-commerce ad formats that can automatically generate ads based on a product feed.
AMA Ads: Branded Q&A Sessions
AMA (Ask Me Anything) is an open discussion format where brand representatives answer questions from Reddit users.
The platform offers two approaches:
- Profile AMA — the session is hosted through the brand’s profile, providing greater control over moderation and brand safety.
- Community AMA — the session takes place within a relevant subreddit with the involvement of community moderators. A Pro account is not required to host this type of AMA.
AMAs require active participation from a brand representative. It is generally recommended to set aside at least an hour to answer questions, verify the host’s identity, and be prepared to address critical questions.
The effectiveness of this format should be evaluated not only through CTR or CPL but also through participant engagement, depth of discussion, brand mentions, and changes in branded search activity.
Premium Ad Formats: Reddit Takeovers
For campaigns focused on large-scale reach, Reddit offers premium placements available through the managed model:
- Reddit Takeover — a comprehensive priority placement across Home, Popular, and Search for 24 hours, including promoted posts, banner ads, and a dedicated landing page.
- Front Page Takeover — exclusive placement on Reddit’s front page for 24 hours.
- Category Takeover — priority placement within a specific topic category or group of subreddits.
- First View — displays an ad as the first promoted post users see when they open their feed.
These formats are primarily used to increase brand awareness and support new product launches. Placement terms and minimum budgets are arranged directly with a Reddit representative.
Placements and Technical Requirements for Ad Creatives
Reddit Ads supports two main placement types: Feed — within users’ feeds, and Conversations — within discussions. In the Feed, ads can appear in Compact and Card formats, so it is important to check how your creatives look across different placements before launching a campaign.
Key technical specifications:
| Parameter | Specifications and Recommendations |
| Images | JPG, PNG; recommended aspect ratio — 4:5 (1080 × 1350 px). |
| Image size | 3–20 MB depending on the format and placement. |
| Video | MP4 or MOV, H.264 codec; up to 1 GB, with up to 512 MB and a duration of up to 60 seconds recommended. |
| Carousel | 2–6 cards; recommended size — 1080 × 1080 px (1:1); 16:9 is also supported. |
| Headline | Up to 300 characters; 80–100 recommended. |
| Image caption | Up to 50 characters. |
Technical requirements may change, so it is worth checking the current specifications in Reddit Ads Manager before uploading creatives.
To adapt images for different placements, advertisers can use the Crop Image feature, while videos can be uploaded with a custom thumbnail. When preparing video creatives, it is also important to consider mobile viewing and capture users’ attention within the first few seconds.
Reddit Ads Targeting: How to Find the Right Audience
Reddit Ads allows advertisers to target users based on topic-based communities, interests, and user behavior, as well as reach people who have already interacted with the brand. Advertisers can combine different targeting approaches depending on the campaign objective and the characteristics of their target audience.
Community, Interest, and Keyword Targeting
Reddit offers three main types of topic-based targeting:
- Community Targeting — reaches users who have joined selected subreddits or visited them within the past 28 days. For example, a computer hardware brand can target users who engage with communities focused on PC building. Ads do not necessarily appear directly within the selected subreddits.
- Interest Targeting — targets broader interest categories, such as Technology, Gaming, or Personal Finance. Reddit determines users’ interests based on their activity on the platform.
- Keyword Targeting — builds audiences based on keywords and phrases users have recently used in posts and comments. This allows advertisers to target more specific topics that their audience is actively discussing.
These targeting methods can be combined. Reddit can also automatically expand reach by considering similar keywords, communities, and interest categories.
Geographic, Demographic, and Device Targeting
Reddit Ads offers additional targeting options to further refine your audience:
- Location Targeting — include or exclude users by country, region, city, ZIP code, or DMA, depending on the campaign’s geographic scope.
- Demographic Targeting — target users based on demographic characteristics, including gender. Age targeting has limited availability, while additional requirements apply to certain advertising categories.
- Device & Carrier Targeting — target users by device, including iOS and Android, as well as by mobile carrier.
These settings allow advertisers to tailor campaigns to specific product requirements, for example, by limiting ad delivery to a particular geographic area for a local business or selecting an operating system when promoting a mobile app.
Custom Audiences, Retargeting, and Lookalike Audiences
Through Audience Manager, advertisers can create custom audiences to re-engage users or reach new potential customers.
Key options include:
- Website Retargeting — re-engage website visitors based on Reddit Pixel data.
- Customer Lists — create audiences from existing customer lists using hashed email addresses and other supported identifiers.
- Engagement Retargeting — reach users who have previously interacted with the brand’s advertising content on Reddit.
- Lookalike Audiences — find new users who are similar to an advertiser’s existing audience.
Lookalike Audiences are created using an existing seed audience. The approximate minimum audience size is around 1,000 users for customer lists and 10,000 users for website retargeting audiences.
Custom Audiences can be used to either include or exclude users from targeting. To build audiences based on website events, advertisers need to set up Reddit Pixel or Conversions API.
Automated Targeting and Audience Expansion
Automated Targeting (Audience Expansion) allows advertisers to automatically expand their reach beyond the initial targeting settings. The system identifies additional users based on selected keywords, communities, and interests, and optimizes ad delivery according to the campaign objective.
This feature helps prevent audiences from becoming too narrow, although actual reach may extend beyond the initially selected audience segments.
Audience Size and Targeting Limitations
When setting up a campaign, it is important to consider the potential audience size. Overly narrow targeting can limit ad delivery and increase the cost of advertising results.
Key guidelines include:
- Recommended audience size — between 50,000 and 100,000 users.
- Community size for Community Targeting — according to third-party estimates, approximately 5,000 subscribers or more. This is not a confirmed universal Reddit limit.
- Unavailable communities — NSFW subreddits and communities with quarantined status.
Potential reach estimates in Reddit Ads Manager are approximate: they do not guarantee the actual number of users reached and should not be considered equivalent to Reddit’s active audience metrics (DAU/MAU).
How Much Does Reddit Advertising Cost? Budgets and Bidding
Reddit Ads operates on an auction-based model: advertisers set their budget and bidding strategy, while the actual cost depends on the campaign objective, competition for the target audience, and the quality of the ad creatives.
Pricing Models: CPM, CPC, and CPV
Reddit Ads uses three main pricing models depending on the campaign objective:
| Pricing Model | How You Pay | Campaign Objectives |
| CPM (Cost per Mille) | Per 1,000 impressions | Brand Awareness & Reach |
| CPC (Cost per Click) | Per click | Traffic, Conversions, App Installs |
| CPV (Cost per Video View) | Per video view | Video Views |
Bidding Strategies and Minimum Budgets
Reddit uses a second-price auction model: the actual cost depends on competing bids and does not necessarily equal the advertiser’s maximum bid.
Three main bidding strategies are available to manage ad spend:
- Lowest Cost — automatically sets bids to generate the maximum number of results within the available budget.
- Cost Cap / Target Cost — optimizes bids according to a specified target cost per result, such as CPA.
- Manual Bid — allows advertisers to manually set a maximum bid. Setting the bid too low may limit ad delivery.
The minimum daily budget is approximately $5. However, for A/B testing audiences and creatives, a budget of at least $50 per day per campaign is recommended.
Advertisers can set either a Daily Budget — the amount spent per day — or a Lifetime Budget — the total amount allocated for the entire campaign period.
Estimated Cost of Advertising on Reddit
According to third-party agency estimates for 2026, Reddit advertising costs generally fall within the following ranges:
| Pricing Model | Estimated Cost |
| CPC | $0.50–$3.50 per click, most commonly $0.75–$2.00 |
| CPM | $3–$12 per 1,000 impressions |
| CPV | $0.02–$0.08 per video view |
These are third-party estimates, not official Reddit rates. Actual costs depend on the audience, competition, ad format, and creative quality.
When planning a budget, advertisers should consider not only market benchmarks but also the results of their own test campaigns, which can help determine the actual cost of reaching and acquiring their target audience.
MAX Campaigns: AI-Powered Advertising Automation
MAX Campaigns is an automated Reddit Ads campaign type that uses AI to optimize targeting, creatives, placements, and budget allocation. It supports Traffic and Conversions objectives.
Reddit introduced MAX Campaigns in January 2026 as part of a beta test, and as of September 2026, this campaign type became available to all advertisers.
How MAX Campaigns Work
Advertisers upload multiple variations of headlines, creatives, and calls to action (CTAs), after which the system automatically combines them and optimizes ad delivery.
Automation covers four key areas:
- Targeting — identifies audience segments that are more likely to complete the desired action.
- Creatives — automatically combines headlines, visual assets, and CTAs.
- Placements — optimizes ad delivery across available placements.
- Budget — reallocates ad spend based on the campaign objective.
At the same time, advertisers retain the ability to manually control certain campaign settings.
Reddit Community Intelligence and Reporting Features
MAX Campaigns use Reddit Community Intelligence — a data analysis technology built on insights from more than 23 billion posts and comments. It allows the system to consider discussion topics, user interests, and behavioral signals when optimizing advertising.
To analyze campaign performance, Reddit offers Open-box Reporting. In particular, the Top Audience Personas tool highlights high-performing audience segments and topic-based communities, helping advertisers understand which groups of users are driving conversions.
MAX Campaigns Testing Results
According to Reddit, more than 600 advertisers participated in the alpha testing of MAX Campaigns. In split tests, automated campaigns delivered, on average:
- 17% lower CPA.
- 27% more conversions compared with the campaigns used for comparison.
These figures reflect Reddit’s early testing results and do not guarantee similar performance for other advertisers.
MAX Campaigns can also be managed through the Reddit Ads API, including via third-party advertising tools such as Smartly.
How to Use Reddit Ads Manager
Reddit Ads Manager is a tool for creating, launching, and managing advertising campaigns on Reddit. Advertisers can use it to configure audiences, budgets, and creatives, analyze campaign performance, and optimize active campaigns.
Key Sections of Reddit Ads Manager
Reddit Ads Manager brings together tools for managing campaigns, audiences, analytics, and advertising accounts.
| Section | Purpose |
| Campaigns | Create campaigns, set objectives and budgets, and manage campaign statuses. |
| Ad Groups | Configure audiences, placements, bids, and ad schedules. |
| Ads | Create and edit ads, creatives, links, and CTAs. |
| Audience Manager | Manage custom audiences, retargeting, and Lookalike Audiences. |
| Reporting / Dashboard | Analyze advertising metrics and create reports. |
| Events Manager | Set up and verify Reddit Pixel and Conversions API. |
| Billing | Manage payments and view billing documents. |
| Business Manager | Manage advertising assets and user access permissions. |
Dashboard: Metrics, Filters, and Reporting
The Dashboard allows advertisers to track campaign performance, compare results, and identify opportunities for optimization.
Key reporting tools include:
- Metrics — customize the set of metrics based on the campaign objective, including impressions, clicks, CTR, CPC, spend, conversions, CPA, and more.
- Graph — visualize advertising performance over a selected period.
- Filters — search and filter campaigns, ad groups, and creatives, including by name and status.
- Breakdowns — analyze results by date, geography, topic-based communities, interests, ad placements, and individual carousel cards.
- Saved Views — save reporting configurations for future use.
Reddit Ads Manager also supports CSV data exports and automated scheduled reports.
When analyzing performance, keep in mind that caching may cause data to update with a delay of up to 15 minutes. Reporting history is retained for 24 months, and the default time zone is UTC.
Campaign Management and Bulk Editing
Through the More Options menu, advertisers can edit campaign settings, review change history, test creatives, and duplicate or archive advertising assets.
The Bulk Edit feature allows advertisers to make changes to multiple campaigns, ad groups, or creatives at the same time.
There are two important limitations to keep in mind: a campaign objective cannot be changed after the campaign has been created, and archiving a campaign also archives all associated ad groups and creatives.
Tracking Advertising Results: Reddit Pixel and Conversions API
To evaluate advertising performance, it is important to track not only impressions and clicks but also the actions users take after interacting with ads, such as sign-ups, lead submissions, adding products to cart, and purchases.
For this purpose, Reddit Ads offers two tools: Reddit Pixel for browser-based tracking and Conversions API (CAPI) for server-side data transmission. They help advertisers analyze conversions, build retargeting audiences, and optimize campaigns.
Reddit Pixel: Browser-Based Conversion Tracking
Reddit Pixel is a JavaScript code snippet installed on a website that sends information about user actions to Reddit.
To set it up, advertisers need to create a Pixel in Events Manager, install the code directly on the website or through Google Tag Manager, configure the required events, and verify that they are being transmitted correctly.
However, browser-based tracking has certain limitations. Pixel performance can be affected by ad blockers, browser privacy mechanisms such as Intelligent Tracking Prevention (ITP), and user consent settings. As a result, some events may not be sent to the advertising platform.
Conversions API: Server-Side Data Transmission
Reddit Conversions API (CAPI) allows advertisers to send conversion data directly from their server to Reddit. This reduces reliance on browser-based tracking and complements the data collected through Reddit Pixel.
Two components are required to set up CAPI:
- Pixel ID — an identifier that links server-side events to the corresponding data source.
- Access Token — a token used to authorize requests to the Conversions API.
The token is generated via Events Manager → Conversions API → Generate Token. It is displayed only once and does not expire automatically, so it should be stored securely.
CAPI can be implemented through server-side Google Tag Manager, a Shopify integration, CDP platforms such as Tealium or Commanders Act, or a custom server-side integration.
However, server-side data transmission alone does not guarantee complete conversion tracking. Data quality depends on correct implementation, the parameters being passed, and compliance with user consent requirements.
Standard Events and Conversion Deduplication
Reddit supports standard events that can be sent through Pixel, CAPI, or both tools simultaneously.
| Event | What It Tracks |
| PAGE_VISIT | Page visits |
| VIEW_CONTENT | Content or product views |
| SEARCH | Searches on the website |
| ADD_TO_CART | Products added to cart |
| ADD_TO_WISHLIST | Products added to a wishlist |
| SIGN_UP | User registrations |
| LEAD | Lead submissions |
| PURCHASE | Completed purchases |
For specific actions, advertisers can also configure Custom Events.
Why Use Pixel and CAPI Together?
Combining browser-based and server-side tracking helps reduce data loss and provides Reddit with additional signals for campaign optimization.
However, when the same event is sent through both channels, there is a risk of counting the same conversion twice. To prevent this, Reddit uses Event Deduplication.
Each actual event is assigned a unique Conversion ID, which must be identical when the event is sent through both Pixel and CAPI. For example, if a user completes a purchase, both tools should send the PURCHASE event with the same identifier. This allows Reddit to recognize duplicate events and avoid counting the same conversion twice.
Event transmission and deduplication should be verified in Events Manager.
Billing, Payments, and Access Management
To manage advertising spend and employee access, Reddit provides two main tools: Billing for financial operations and Business Manager for managing advertising accounts and company assets.
Payment Methods and Billing in Reddit Ads
In self-serve accounts, advertising is paid for by credit or debit card. For larger advertisers using the managed model, Monthly Invoicing may be available upon agreement with a Reddit representative.
Reddit Ads uses a Billing Threshold system. Advertisers are automatically charged once the set threshold is reached at the end of the day, or at the end of the month if the threshold has not been reached. As a result, multiple charges may occur within a single month.
The initial threshold for new accounts is typically relatively low and may change based on payment history. An individual charge may sometimes exceed the threshold if additional advertising costs accumulate before the payment is processed.
In the Billing section, advertisers can view transaction history and download billing documents. Before launching ads, it is worth checking company details and tax settings, as Reddit may require a Tax ID depending on the country.
If the account has Ad Credits, they are automatically applied to eligible advertising costs. If a payment fails, Reddit may pause campaigns until the payment issue is resolved.
Business Manager: Roles and Access
Reddit Business Manager allows advertisers to centrally manage advertising accounts, profiles, audiences, and employee access permissions.
Access can be configured at two levels:
- Business-level roles — permissions that apply across the entire business account. The Business Admin role provides broader administrative permissions, while Member provides access to specific assets based on assigned permissions.
- Ad account-level roles — permissions within a specific advertising account. For example, an employee can be granted access to manage campaigns without receiving full administrative permissions at the business level.
To invite an employee, go to the Members section, enter their email address, select a business-level role, and assign permissions for the relevant advertising accounts. The invitation status can be checked in the Invitations section.
Business Manager also supports Shared Audiences, allowing audiences to be shared across advertising accounts. Creating new advertising accounts directly through Business Manager is available only under the managed model.
Reddit Advertising Policy: Restrictions and Moderation
Reddit sets requirements for advertised products, ad content, landing pages, and interactions with users. Violating these rules may result in ads being rejected, campaigns being suspended, or the advertising account being blocked.
Prohibited and Restricted Advertising Categories
Reddit divides advertising categories into prohibited and restricted categories, which may require additional documentation or prior approval.
Prohibited categories include:
- illegal and counterfeit goods;
- weapons and ammunition;
- tobacco and nicotine products;
- recreational drugs, even if they are legal in certain markets;
- explicit sexual content;
- bots and services designed to artificially increase engagement;
- the sale of live animals, except for permitted advertising related to responsible adoption;
- provocative ads primarily designed to shock audiences or provoke outrage.
Restricted categories include alcohol, gambling, dating services, cryptocurrency products, pharmaceuticals and healthcare services, weight-loss products, and trailers featuring adult-oriented content. Separate rules apply to political advertising and ads related to socially significant issues.
The ability to advertise these categories depends on the country, applicable legal requirements, and the outcome of advertiser verification. A product being legal in a particular market does not automatically mean it can be promoted through Reddit Ads.
In addition, NSFW communities and quarantined subreddits are not available for ad targeting. Moderators of individual communities may also restrict certain advertising categories.
Advertiser Requirements and Comment Moderation
Reddit may require advertisers to verify their identity, provide company information, or submit additional documentation for certain advertising categories.
Key requirements for advertising materials include:
- Transparency. Ads are labeled as Promoted, and advertisers cannot hide this label.
- Accuracy. Misleading claims, fabricated reviews, and content designed to imitate independent user recommendations are prohibited.
- AI Content Disclosure. As of 2026, Reddit requires advertisers to disclose substantial use of generative AI in the creation of advertising images, videos, or copy.
Because Reddit is built around discussion, advertisers should plan their approach to comment moderation in advance. The platform allows moderation of spam, threats, harassment, hate speech, and illegal content. At the same time, critical user feedback should be distinguished from policy violations and, where possible, addressed openly.
Ad Review and Reasons for Rejection
Before ads can begin running, they go through an Ad Review process. Reddit evaluates the ad content, the advertised product, and the landing page for compliance with its advertising policies.
During the review process, the ad has a Pending Approval status. If a violation is identified, the ad receives a Rejected / Not Approved status, and the advertiser is notified of the reason for rejection.
Possible reasons include promoting prohibited products, lacking required approval, making misleading claims, or using a landing page that does not meet the platform’s requirements.
It is recommended to submit ads for review at least 48 hours before launch, especially for restricted categories. Editing previously approved materials may trigger another review.
If an ad is rejected, advertisers should review the reason and correct the violation. If they believe the decision was made in error, they can contact the Reddit Ads Help Center and request a review.
Reddit Advertising with newage.
The newage. team helps businesses plan digital media strategies, set up advertising campaigns, and implement analytics solutions. We build measurement systems using tools such as GA4, Google Tag Manager, server-side tracking, and other solutions for collecting and analyzing advertising data.
If you are considering Reddit Ads as an additional channel in your media mix, contact newage. We’ll discuss your marketing objectives, opportunities to integrate the platform into your advertising strategy, and approaches to measuring results.
FAQ About Reddit Advertising
How Much Does Advertising on Reddit Cost?
Reddit Ads does not have fixed advertising costs. Pricing is determined through an ad auction and depends on the audience, competition, ad format, and campaign objective. Different objectives use CPM, CPC, and CPV pricing models, while the minimum daily budget is approximately $5.
How Do You Launch Ads on Reddit?
To get started, advertisers need to create a Reddit advertising account, add payment details, and access Reddit Ads Manager. From there, they select a campaign objective, configure the audience, budget, and bids, create the ad, and submit it for review before it can begin running.
How Do You Set Up Targeting in Reddit Ads?
Reddit Ads allows advertisers to target users based on topic-based communities (Community Targeting), interests, keywords, geography, demographic characteristics, and devices. Advertisers can also use custom audiences for retargeting and Lookalike Audiences to reach similar users.
How Do You Track Conversions from Reddit Ads?
Reddit offers Reddit Pixel and Conversions API for conversion tracking. Pixel sends events through the user’s browser, while CAPI sends them through server-side infrastructure. The two can be used together with event deduplication to prevent the same conversion from being counted twice.
Is Reddit Ads Suitable for Businesses?
Reddit Ads can serve as an additional advertising channel for businesses whose target audiences are active in the platform’s topic-based communities. Reddit allows advertisers to target broad interest categories as well as audiences based on specific subreddits, keywords, retargeting, and Lookalike Audiences.