With NUMO, what used to be a high-level service is now a product: a smart assistant that helps agencies and advertisers plan, launch, monitor, and optimize complex campaigns directly in their own ad accounts.
STEP INTO THE NEW AGE WITH
EFFICIENCY
NUMO: Smarter Media Campaigns, Simplified
Running effective media ad campaigns gets more complex every year
NUMO solves it – because newage. already did
As a team of experts working with DV360, CM360, Meta, TikTok, Google Ads and other platforms, and as a GMP-certified Google Premier Partner, we have developed a proven methodology for measuring and optimising media performance.
Comprehensive Analysis of Media Advertising is a methodology for evaluating the effectiveness of media advertising campaigns.
Quality Control — monitoring the quality of performance, statistics, impressions, content, and targeting;
Media Metrics — analysis of media indicators;
Ad Reactions — analysis of post-click, post-view, and cross-device conversions, as well as brand reports;
Agile Approach — continuous data analysis and revision of goals and plans based on results.
Over time, we have automated many of these processes and now now we’ve brought them into a seamless SaaS solution.
NUMO – The complete solution
AI-powered briefing
NUMO uses AI to quickly and accurately gather all campaign goals and requirements through an intuitive step-by-step process.
Smart adaptation of creatives
You upload your creatives, and the system automatically makes all the necessary adaptations.
Media plan generation
Hybrid of in-house algorithm, AI and certified expert knowledge delivers robust, segmented media plans with transparent logic.
One-click deployment
Campaign structures created automatically within the advertiser’s ad accounts.
Cross-channel dashboard
A custom dashboard tracks 1,000+ performance metrics with advanced measurement methodology, powered by Comprehensive Analysis.
Continuous optimization
Real-time recommendations provided by AI and applied directly within campaign structures.
Post-campaign reporting
Comprehensive reporting with in-depth understanding of what worked, what changed, and why.
Brief
We immerse ourselves in your business and collect all the data about your product, goals, audiences and other nuances. At this stage, we conduct an initial holistic analysis – from brand to market – to set the right direction for strategy and creatives.
Strategy
We formulate a strategic approach based on preliminary analysis: we define the roles of channels, funnel stages, formats, messages and audiences. We agree on the vision with you before starting media planning.
Mediaplanning
We prepare a media plan, taking into account budgets, timings, KPIs and channels. If necessary, we clarify or update the strategy. We come up with a plan that is ready for launch.
Launch
We organise all the tasks for the launch, prepare creatives, and launch campaigns across all platforms according to the media plan. We ensure a timely and technically correct launch.
Control
We control the quality of impressions, the correctness of tracking and the fulfilment of the planned volume. The result is that the campaign goes according to plan, the statistics are correct, and the data is clean.
Report & Optimisation
We prepare reports with key metrics and insights. Based on the data we receive, we make changes to the campaign. We maintain consistent transparency of analytics and continuous optimisation.
PBR (Post-buy Report)
After the campaign is completed, we conduct a final analysis of the results in the context of the goals set. We compare expectations with reality, identify strengths and weaknesses. We prepare a presentation with conclusions, insights and recommendations for the coming years.
Quality Control
We carry out final quality control: we check status files, reports, technical parameters of the campaign and the efficiency of all processes. The result is confidence in quality at all levels.
NUMO transforms advanced media management into a scalable product, giving agencies and advertisers the tools to run smarter, 2x-3x times more efficient campaigns with confidence.
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