Cross-Device Tracking — Why is It Necessary?
You launch a campaign from your laptop, review the results, and see almost no conversions. It looks like the campaign isn’t working.
How to Protect Agency Work Results: A Case Study with Campaign Manager 360
Media advertising is one of the most challenging aspects of analytics. It typically lacks a straightforward bridge: “impression – website…
Campaign Manager 360 as an Ad Server
In this article, GMP Coordinator from newage, Maxim Shaparev, will explain what an ad server is and the advantages that Campaign Manager 360 offers in this role.
Siinda Live Berlin: Work, Networking, and a Boost of Motivation
In this article, Founder newage. Oleksii Liakh, a conference speaker, will share his experience of the event and provide an overview of our presentation.
What is Campaign Manager 360
In today’s world, marketing is becoming more and more complex and requires advertisers to work more and more delicately with…
What Is A Post Buy Report? How Do We Make It And Why Is It Needed?
Post Buy Report (PBR) is a general technical report on an advertising campaign, its effectiveness, audience, creatives and other aspects
Why should an agency be a Google Marketing Platform Partner
We will tell you which agencies become Google Marketing Platform partners and what this status gives.
What is Viewability And How to Use This Metric For Effective Ads Placement
The fact that an advertisement was shown does not mean that it was seen. The conditional 20 million coverage is great, but you need to check which of them actually saw the ad. And here helps the visibility of advertising, viewability.
How to Analyze Advertising Campaigns Using Google Campaign Manager
The founder of the agency Alexey Lyah spoke about the peculiarities of working with this system and its non-obvious tricks.