Cross-Device Tracking — Why is It Necessary?
You launch a campaign from your laptop, review the results, and see almost no conversions. It looks like the campaign isn’t working.
How to Protect Agency Work Results: A Case Study with Campaign Manager 360
Media advertising is one of the most challenging aspects of analytics. It typically lacks a straightforward bridge: “impression – website…
Campaign Manager 360 as an Ad Server
In this article, GMP Coordinator from newage, Maxim Shaparev, will explain what an ad server is and the advantages that Campaign Manager 360 offers in this role.
Siinda Live Berlin: Work, Networking, and a Boost of Motivation
In this article, Founder newage. Oleksii Liakh, a conference speaker, will share his experience of the event and provide an overview of our presentation.
What is Campaign Manager 360
In today’s world, marketing is becoming more and more complex and requires advertisers to work more and more delicately with…
What Is A Post Buy Report? How Do We Make It And Why Is It Needed?
Post Buy Report (PBR) is a general technical report on an advertising campaign, its effectiveness, audience, creatives and other aspects
How to find out which channels played a key role in the purchase
Guide to attribution models. We tell you how to evaluate the contribution of each customer contact with the brand.
Why should an agency be a Google Marketing Platform Partner
We will tell you which agencies become Google Marketing Platform partners and what this status gives.
What is Viewability And How to Use This Metric For Effective Ads Placement
The fact that an ad was served does not necessarily mean it was seen. A banner may load outside the visible area of the screen, a user may scroll past the page too quickly, or a video may play without receiving any real attention from the viewer.
How to Analyze Advertising Campaigns Using Google Campaign Manager
The founder of the agency Alexey Lyah spoke about the peculiarities of working with this system and its non-obvious tricks.
How To Make Ad Campaigns More Effective: newage. Digital Agency Experience
The basis for comprehensive analysis is the ability to analyze how users act after seeing the ad when you create a display ad campaign, even if they don’t click on it.