
What Is Remarketing And Who Should And Should Not Run It
You may have noticed this: once you view a product in an online store, ads for that same product start appearing on Facebook, news websites, or even on YouTube.

What is Advantage in Facebook and Instagram Advertising
You may have noticed that when setting up a campaign on Facebook or Instagram, the advertising interface offers options associated with the term "Advantage." In this article, we will explore what this publicly available advantage is, who should use it, and how exactly.

Where Is Ad Manager On Facebook?
Facebook Ads Manager hasn’t disappeared — today, this advertising tool is officially called Meta Ads Manager.

How to Advertise during Christmas: tips from Google, Meta, and Spotify
Marketers are always trying to find non-standard solutions, how to create a creative strategy, how to optimize a campaign so…

How to share access to a Meta account
Go to Facebook Business Manager and

Apple App Tracking Transparency Global Change
We have collected all the relevant information about App Tracking Transparency and made recommendations on how to facilitate adaptation.

Marketing To A Gaming Audience: A White Spot That No One Pays Attention To
Esports Audience Trends in Eastern Europe. What makes sponsorship of tournaments attractive due to the high share of the solvent audience.