What Is A Post Buy Report? How Do We Make It And Why Is It Needed?
Post Buy Report (PBR) is a general technical report on an advertising campaign, its effectiveness, audience, creatives and other aspects
What is Viewability And How to Use This Metric For Effective Ads Placement
The fact that an ad was served does not necessarily mean it was seen. A banner may load outside the visible area of the screen, a user may scroll past the page too quickly, or a video may play without receiving any real attention from the viewer.