[Update] Changes to Target-Based Bid Strategies in Demand Gen Line Items — August 17, 2026

Essence: DV360 is updating target-based bidding (Target CPA, Target ROAS, and Target CPC) for Demand Gen line items to improve bidding consistency and predictability.

Why this matters: The update includes:

• More Consistent Performance: Bid strategies will align more closely with your target values, even after budget adjustments.
• Performance Changes: Campaigns that historically outperformed their targets may see results move closer to the configured Target CPA, Target ROAS, or Target CPC.
• Flexible Optimization Options: Advertisers can keep existing targets, adjust them manually, or switch to Maximize Conversions, Maximize Conversion Value, or Maximize Clicks based on campaign goals.

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[Update] Gambling and Games Policy — Global (August 2026)

Essence: Google is updating its Gambling and Games Policy, introducing revised certification requirements and application processes for gambling advertisers worldwide.

Why this matters: The update includes:

• Updated Certification Process: All new applicants must use the revised certification forms starting August 26, 2026.
• Expanded Compliance Requirements: Advertisers must provide valid licensing information and meet updated destination site and app requirements.
• Recertification Obligation: Advertisers must recertify if any material information changes to avoid account suspension.

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[Update] Adelaide Attention Units in Custom Bidding — Mid July 2026

Essence: DV360 now supports Adelaide Attention Units (AU) in Custom Bidding, enabling advertisers to optimize campaigns for attention metrics.

Why this matters: The update includes:

• Attention-Based Optimization: Use Adelaide Attention Units as a campaign optimization signal.
• Flexible Custom Bidding: Apply AU directly through the built-in “Maximize Adelaide Attention Unit” algorithm or as a multiplier in custom bidding scripts.
• Improved Campaign Performance: Optimize campaigns to achieve higher-quality attention alongside traditional performance goals

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[Update] Self-Service YouTube & Display Ads Pixel Setup — June 2026

Essence: Campaign Manager 360 now allows advertisers to configure YouTube and Display Ads pixels independently through a self-service workflow.

Why this matters: The update enables:

• Self-Service Integration: Link Google Ads accounts and apply click and impression pixels without support assistance.
• Faster Pixel Setup: Eliminates the need to submit CM360 Pixel requests for Google Ads video campaigns.
• Simplified Workflow: Gives advertisers more control and speeds up campaign implementation.

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[Update] Third-Party Vendor Tracking Tag — June 2026

Essence: Campaign Manager 360 expands Third-Party Vendor Tracking Tag support to include multiple video tracking events.

Why this matters: The update enables:

• Expanded Video Tracking: Support for multiple events, including impressions, video start, and first quartile.
• Better Measurement: More comprehensive tracking of video performance, completion, and error metrics.
• Improved Reporting: Enhances ad verification and reporting when using third-party automatic tag wrapping.

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[Update] Creative-Level YouTube Settings in Campaign Manager 360 — June 2026

Essence: Campaign Manager 360 moves YouTube creative settings from the placement level to the creative level, simplifying asset management.

Why this matters: The update enables:

• Creative-Level Management: Headlines, descriptions, and CTAs are now managed directly on creatives.
• Reusable Assets: The same creative can be used across multiple placements with different messaging.
• Simplified Account Setup: Business name and logo are managed at the advertiser level, while existing placements are migrated automatically.

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[Update] AdMob Linking within Google Analytics — July 13, 2026

Essence: Google Analytics introduces a native AdMob linking workflow, allowing advertisers to manage AdMob connections directly from the GA4 Admin interface.

Why this matters: The update includes:

• Simplified Linking: Create, manage, and remove AdMob links directly within Google Analytics.
• Improved Data Integration: Enhances data transparency and provides more complete user and revenue insights.
• Better Measurement: Supports using ad impressions as conversions for Google Ads tROAS campaigns when GA4 is linked to Google Ads.

[Update] Campaign Data Import Currency Update — July 28, 2026

Essence: Google Analytics now requires a currency field when importing campaign cost data to improve reporting accuracy.

Why this matters: The update includes:

• Mandatory Currency Mapping: Cost data imports must include a currency value.
• More Accurate Reporting: Ensures campaign reporting remains accurate even if the property’s default currency changes.
• Flexible Imports: Currency can be mapped from a data column or applied as a single value for the entire dataset.

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