June 30, 2026
Every month, we collect the main updates to Google Marketing Platform tools. Here's what changed in DV360, GA360, and CM360 in June 2026.
Google Marketing Platform – News for June 2026
June 30, 2026
Every month, we collect the main updates to Google Marketing Platform tools. Here's what changed in DV360, GA360, and CM360 in June 2026.
Svitlana Kryskova
[Update] Demand Gen Write Support in Display & Video 360 API — June 24, 2026
Essence: DV360 API now supports creating and managing Demand Gen campaigns programmatically, bringing API capabilities closer to the DV360 interface.
Why this matters: The update enables:
- Demand Gen Write Support: Create and manage Demand Gen line items, ad groups, and ads via the DV360 API.
- Campaign Automation: Simplifies large-scale campaign management through API integrations.
- Feature Parity: Reduces the gap between the DV360 UI and API capabilities.
[Update] Digital Content Labels & Sensitive Categories — August 2026
Essence: DV360 is replacing legacy Digital Content Labels and Sensitive Category exclusions with new Brand Suitability Controls.
Why this matters: The update includes:
- Deprecation of Legacy Controls: Existing content labels and sensitive category exclusions will be removed.
- Brand Suitability Controls: New inventory modes and content themes provide more flexible brand safety settings.
- Migration Required: Advertisers should transition existing brand safety settings to the new controls before deprecation.
[Update] Category Exclusions Deprecation — August 2026
Essence: Legacy Category Exclusions (e.g., News, Politics) are being replaced by Content Themes.
Why this matters: The update enables:
- Content Themes: More granular control over brand suitability than legacy category exclusions.
- Migration Required: Existing exclusions should be mapped to the new Content Themes before they are removed.
[Update] Creative Rotation Settings — August 2026
Essence: Manual Creative Rotation Settings for Display and Video line items are being deprecated and replaced with automatic optimization.
Why this matters: The update includes:
- Automatic Optimization: Creative rotation will follow the selected bidding strategy.
- Strategy-based Rotation: Max Conversions and Max Clicks optimize for performance, while Fixed Bidding and Viewability rotate creatives evenly.
- Automatic Migration: Existing line items will be migrated to the new rotation logic.
[Update] Lookalike Audiences Replace Audience Expansion — June 15, 2026
Essence: DV360 replaces Audience Expansion with Lookalike Audiences for YouTube Reach and Video View campaigns.
Why this matters: The update enables:
- Improved Audience Modeling: Lookalikes identify users similar to an advertiser’s highest-value customers.
- Flexible Reach: Choose between Narrow (2.5%), Balanced (5%), or Broad (10%) audience expansion.
- Reusable Audiences: Lookalike audiences can be saved and applied across multiple campaigns.
- Manual Migration: Existing Audience Expansion settings will not transfer automatically and must be recreated manually.
[Update] Floodlight Structured Data Files (SDF) bulk sheet — Estimated August 2026
Essence: The Floodlight Structured Data Files (SDF) bulk sheet will be updated to mirror the new, streamlined Campaign Manager 360.
Why this matters: The sheet format changes include:
- Activity column: Renamed to “Conversion.”
- Conversion Type column: Completely removed.
- Counting Method: Replaced with dedicated “Count” and “Value” columns.
- Group name column: Now optional.
[Update] Source Group & Hostname Filters — June 11, 2026
Essence: GA4 introduces the new Source Group dimension and Hostname Filters to improve traffic attribution, reporting consistency, and data quality.
Why this matters: The update includes:
- Source Group: Consolidates different source names (e.g., Facebook, Instagram, TikTok) into standardized reporting dimensions.
- Updated Source Platform: Improved source classification aligned with the new Source Group structure.
- Hostname Filters: Allows excluding events from unauthorized domains, improving data accuracy.
- Historical Reporting: Source Group is applied retroactively, enabling analysis of historical performance with the new dimension.
[Update] Conversion support in the Data API (Alpha) — May 4, 2026
Essence: GA4 now supports direct integration with Google Business Profile, allowing local business metrics to be analyzed alongside website and app data.
Why this matters: The integration provides:
- Unified Reporting: Import calls, bookings, direction requests, website clicks, messages, and other GBP metrics into GA4.
- Dedicated Reports: New reporting section for Google Business Profile performance.
- Cross-channel Insights: Better understanding of how Search and Maps interactions contribute to business outcomes.
- 6-Month Data Access: GBP metrics are available for the most recent 6-month rolling period.
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