How to Analyze Advertising Campaigns Using Google Campaign Manager
The founder of the agency Alexey Lyah spoke about the peculiarities of working with this system and its non-obvious tricks.
How Do You Know Which Creative Works Best? Test it.
How to make effective creatives in awareness advertising and what can affect the results of a campaign
Comprehensive Analysis of Brand Awareness Advertising
Analyzing display advertising is more complex than it may seem.
Agile Marketing in Digital Display Campaigns
Perhaps it'll be out of the blue, but the term Agile from IT can be used in digital marketing, and not only it is possible, but necessary.
Digital Has Replaced Analogue Marketing Because It Is Verifiable
Analog marketing has not disappeared, but its time is over. The Stone Age also ended, although houses made of stones still stand.
Brandformance: How To Optimize Media Campaigns With Performance Tool
Let's discuss the now fashionable term Brandformance - media targeted marketing. As it turned out, we had been building it in the agency for five years. At newage we call it Comprehensive Analysis, and we have a methodology for working with it.
How We Disclosed The Fee And Lost 50% Of Profitability. But We Won In The End
How can a small agency gain reputation and new clients, and why you need to risk losing money on it.
How To Waste Your Advertising Budget And Achieve Nothing: Typical Mistakes Of A Marketer
Why a man is shown ads for pads on YouTube, why a children's cartoon is interrupted by an ad for condoms, what women's shampoo does in a football review.
How Not To Mess Up A Running Ad Campaign
Increasingly, we hear complaints from users that they are shown irrelevant ads. For some reason, less attention has been paid to this before. But today we hear “why am I shown ads for pads?”, “why is my child shown ads…