Measuring the Impact of Brand Awareness Campaigns
How to measure the effectiveness of media advertising? Types, methods, key metrics, and tips for marketers — from GA4 to Brand Lift.
How to Set Up an Online Ad Campaign
How to Set Up an Online Advertising Campaign: ad types, audience targeting, creatives, integrations, and analytics — step by step.
What is Brand Awareness Advertising?
Every marketer has their own understanding of media advertising: from those who began their professional journey with Kotler in university to the masters of digital tools who view TV advertising with skepticism. We all have had different experiences, formed our own judgments, and now it is time to synchronize them.
Siinda Live Berlin: Work, Networking, and a Boost of Motivation
In this article, Founder newage. Oleksii Liakh, a conference speaker, will share his experience of the event and provide an overview of our presentation.
Impact of the War in Ukraine on Digital Users
The ongoing war in Ukraine has had a profound impact on the country and its people. Beyond the direct physical and economic consequences, the war has also affected Ukraine’s digital landscape and its users. From social media to e-commerce, digital…
What is Display & Video 360, And Who Needs It?
Display & Video 360 is one of Google’s key platforms for running display and video advertising campaigns. However, despite the platform’s popularity, many advertisers still confuse DV360 with Google Ads or don’t fully understand its actual advantages.
How Post-view analysis helps to effectively evaluate media advertising
We live in 2022: Big Data, large amounts of information, advanced advertising technologies… But many advertisers and, more typically, ad agencies work with old methods of analysis and a small pool of measured metrics. Here are metrics, that are generally…
Display Ad Agencies 2.0
How to consciously refuse a high closed fees to earn no less, and be able to expand.
How to Make an Effective Display Banner
Ad creativ is an important part of advertising. They attract attention, show the product and brand, convey the value of the offer. In this article, the co-founder of the agency newage. Oleksii Liakh will share examples of effective and slightly less effective banners from our experience.
Automation in Digital. An Advertiser Who Does Not Use Automation Will Lose
In this column, Oleksii Liakh, founder of the newage. MarTech agency, will talk about automation in marketing: what to automate in the first place and what result it will give.