Aleksey Lyah

Aleksey Lyah

Co-owner of the MarTech agency newage. — one of a few certified agencies by the Google Marketing Platform. He worked with Allo, Citrus, Rozetka, Jagermeister, Bodo, Yandex, Olx, BMW, Prom, Rocket, Moneyveo, and many others. The basis of his approach is the openness of relations and efficiency, which it is imperative to confirm with numbers. Advocates the development of client-side expertise and, in general, the growth of local expertise at the global market level. Developed the author's system for evaluating display advertising Comprehensive Analysis. An expert with 11 years of experience in digital marketing, he has worked on the side of clients, agencies, sales houses, and platforms. Speaker of the largest industry events and webinars, lecturer, author of articles.


How to make an effective display banner

Ad creativ is an important part of advertising. They attract attention, show the product and brand, convey the value of the offer. In this article, the co-founder of the agency newage. Alexey Lyakh will share examples of effective and slightly less effective banners from our experience.

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