What is the ABCD principle by Google?
Google has shared a "recipe" for creating an effective advertising creative on YouTube - ABCD. In this article, we'll use examples to show how to apply the ABCD principle in awareness advertising.
What newage. digital agency does
Мене звати Олександр Рольський, я CEO рекламної агенції newage., і в цій статті розповім, чим займається наша агенція.
How to Select Targeting for Brand Awareness Advertising
Choosing the right targeting strategy for display advertising is a key factor in the success of an advertising campaign.
International Advertising: How Campaigns Are Adapted to Markets
International advertising and localization: how brands can maintain recognition while becoming “local” to their audiences.
Data-driven attribution: what it is and how to use it
How data-driven attribution works, its key benefits and requirements, and how to implement it to boost ROI and marketing efficiency.
What is AIDA in advertising?
What is AIDA, what are its components, does AIDA have anything in common with the sales funnel, what are other marketing approaches to determining media impact?
When Offline Ads Make Sense and Why We Choose Digital
What are offline ads? We highlight the advantages and disadvantages of offline advertising. And the difference between offline and digital.
What is Google Tag Manager, who needs it and why
What is Google Tag Manager and how does it simplify analytics and advertising without code? Explore its benefits, use cases, and setup tips.
GA4 and Key Events: The New Analytics Logic in 2024–2025
What are key events in GA4, how do they differ from conversions in UA, and how to set them up in 2024–2025.
Efficiency as a Superpower: How Ukrainian Companies Conquer International Markets
Ajax and newage.agency's Experience at SUP DAY FORUM LVIV 2025