Research

A controversial ad campaign can dramatically boost brand awareness — or turn into a full-blown reputational crisis in just a matter of days.

At some point during a strategic session, we caught ourselves thinking: we talk a lot about business growth, but are we just as systematic in helping the people who build this business grow?

Key trends, personalization, AI, content funnels, and offline-to-digital integration. Practical insights and examples from the Ukrainian market.

We explain how brands can operate within the video ecosystem: which formats deliver results, how to measure effectiveness, and where the line lies between awareness and conversion.

We explore how user behavior is changing: how much time Ukrainians spend online, how the role of video has grown, and why the premium audience is becoming the new standard.

2025 has become the year of stabilization for Ukraine’s digital landscape. After years of turbulence and uncertainty, the market is finding its balance: users are returning, habits are solidifying, and brands can once again plan their communications with confidence.

What are offline ads? We highlight the advantages and disadvantages of offline advertising. And the difference between offline and digital.

Across most platforms we analyzed, Ukrainian-language comments made up between 65% and 85% — a confident majority.

In the post-COVID era, the question of office attendance and its impact on work efficiency is one of the most pressing issues for employers.

Today we are not talking about digital, but about television. Whether advertising is alive on TV, who consumes it, how it is measured, and other data about traditional advertising.

The Ukrainian digital market demonstrates significant potential and opens up new opportunities for advertising and business. Every year, newage. agency researches the Ukrainian digital landscape, and here we will provide interesting figures on the state of our own domestic market, as well as share insights on advertising tools that will be useful for all digital marketers.