Testing New Advertising Platforms Without Risking Budget
The digital advertising market is rapidly changing. Channels that demonstrated the best efficiency yesterday may lose their positions today. Brands that are first to master new advertising platforms often gain significant advantages: Despite potential advantages, many marketing professionals avoid experimenting…
Why is it important for businesses to have their own media?
A new global trend is emerging: having your own media is not a luxury but a necessity for modern business.
Why Data Quality Is More Important Than Budget in Digital Advertising
There is a myth In the global marketing arena: more expensive = better quality; but in digital advertising, this isn't the case.
Artificial Intelligence – Potential in Marketing and Analytics
Learn how AI is transforming marketing and analytics through data analytics, personalization, and automation. Learn about ROI improvements, predictive capabilities, and ethical considerations when implementing AI solutions in your marketing strategy.
What is Customer Lifetime Value (CLV) and How to Increase It
Modern businesses are constantly looking for new ways to increase profits. One of the key metrics that helps companies understand the real value of their customers is Customer Lifetime Value (CLV). What is it and why is it so important? Let's figure it out together.
Process Automation at newage. with the Help of Chat Assistant Connor
newage. works not with marketing, but with MarTech – marketing technologies.
10th anniversary of newage.: A Revolution in Brand Awareness Advertising
newage. - for 10 years we have been driving the MarTech industry towards transparency, expertise and efficiency.
How to Optimize Media Advertising: Display & Video 360 vs Google Ads
In October of this year, Kyiv's marketing community gathered at the ROMI conference to discuss the most current trends in the industry and enhance their skills!
ROMI 2024: The Impact of Operational Efficiency on Marketing Budgets
Thanks to the combined expertise of the financial portal Minfin and the creativity of the digital media advertising agency newage., the ROMI '24 conference is the #1 event for everyone involved in digital marketing.
ROMI 2024: Personnel Management: Leadership and Marketing Team Development
The ROMI '24 conference, initiated by the Minfin financial portal and the newage. digital media agency, became a brilliant example of successful collaboration in the marketing sphere. We created a unique platform for exchanging experience and ideas among digital marketers.