The market is growing: in 2025, the European advertising market reached €119 billion (AdEx Benchmark Report), with €39 billion of that specifically allocated to media advertising. But alongside the scale, another figure is rising. Up to 64% of budgets are still lost due to inefficiencies, low-quality inventory, improper setups, and data fragmentation across dozens of platforms.

To achieve results, brands and agencies are forced to make campaigns increasingly precise and personalized. And while personalization does deliver better outcomes, it dramatically increases complexity. Instead of a simple “women 18–25,” teams now work with dozens of channels, hundreds of segments and formats, multi-layered structures, and hundreds of metrics that need daily monitoring.

All this happens in an environment where tools are multiplying, but time is shrinking. Data is fragmented across platforms, manual work is extensive, and errors are costly. That’s why the market is naturally moving toward automation.

How the new market reality led to the creation of NUMO

At newage., we face the same complexity every day that the entire market experiences. For over 10 years, the team has been launching and measuring large-scale multi-channel media campaigns for BMW, Mini, Dyson, OLX, Jägermeister, and other brands. We work with Google Marketing Platform, Meta Ads, TikTok Ads, and advanced MarTech systems, so we know firsthand what the real scale of operational work looks like behind the scenes.

It was in this environment that we developed our own approach to measuring effectiveness — the Comprehensive Analysis methodology. It combines four evaluation areas:

• inventory and setup quality control, 
• media performance analysis,
• understanding user reactions in different scenarios (post-click, post-view, cross-device),
• continuous optimization based on results, rather than a fixed plan.

Essentially, it’s a system that allows seeing the full picture of a media campaign and making fact-based decisions.

We applied Comprehensive Analysis in hundreds of projects, and it gradually became clear: a significant part of this methodology can be automated. Many stages repeat from campaign to campaign, take a lot of time, and create a load that grows with market complexity.

That’s how the idea of NUMO emerged. A product that transfers our approach and experience into a SaaS solution format. NUMO doesn’t replace specialists but relieves them of what takes the most resources and helps teams work with large campaigns systematically and confidently.

NUMO: what it actually does

Imagine a complex media campaign starting not with chaos of documents and scattered files, but with a clear, structured process. That’s exactly how NUMO works. It stitches all stages into one logical system that moves from brief to final report without unnecessary actions.

AI Briefing

First, NUMO guides the team through a step-by-step intelligent briefing, where the system itself clarifies key points: business goals, KPIs, audience priorities, constraints, creative requirements, formats, timelines, and technical parameters.

AI doesn’t just collect data—it helps refine it, spots gaps, suggests logical additional fields, and forms a foundation that strategists and planners work with next. This gives the team a clear start and eliminates typical errors even before planning.

Strategy and Structure

After the brief, the strategist or planner sets the core campaign logic: segment structure, auction rules, budget allocation method, frequency management approaches, each channel’s role, and funnel stage interconnections. NUMO converts this expert logic into a digital model.

Based on it, the system immediately calculates:

• projected reach and audience availability,
• dynamics of key metrics across campaign stages,
• expected performance and risks that could impact KPIs.

This allows the team to see pre-launch how the campaign will behave in reality, compare scenarios, and select the optimal one.

Media planning with forecasts

After forming the core logic, NUMO creates a media plan. Not a static Excel table, but a model that accounts for audience behavior, inventory availability, and real platform constraints.

The system automatically forms segments, allocates budgets, assesses frequency, reach, and expected performance for each block.

It combines:

• newage.’s internal algorithms, incorporating a decade of experience from campaigns across various industries;
• the Comprehensive Analysis methodology, adding measurability and reliability to forecasts;
• expert logic derived from thousands of launched campaigns.

The result is a media plan that’s not only realistic but as close as possible to what the team will see in actual results after launch.

Account Connection and Creative Work

After media plan approval, NUMO connects advertising accounts once via ID linking — Google Ads, DV360, CM360, Meta Ads, TikTok Ads.

In parallel, the system works with creatives. NUMO:

• requests the necessary materials,
• automatically adapts them to all formats,
• performs AI-resize,
• checks technical requirements and fixes discrepancies.

What usually takes hours of manual preparation happens quickly here without risk.

Automatic Launch

When the plan and creatives are ready, NUMO automatically creates the full campaign structure without specialist intervention. In your advertising accounts appear:

• formed groups and segments,
• allocated budgets,
• set frequencies,
• technical display parameters,
• all the logic defined at the strategy stage.

Before launch, the system runs a pre-launch checklist, which includes detailed verification of every setting to eliminate technical minutiae that often delay the start or affect ad quality. NUMO ensures the campaign goes live correctly on the first try.

Analytics of 500+ metrics in one dashboard

After launch, NUMO collects data from all connected platforms into a single cross-channel dashboard. This isn’t just aggregated numbers, but data structured according to Comprehensive Analysis logic, so the team sees not only what happened, but why.

The dashboard organizes over 500 metrics, divided into key blocks:

• inventory and impression quality,
• campaign dynamics and segment behavior,
• post-click and post-view signals,
• cross-device interactions,
• audience behavioral reactions.еакції аудиторій.

One panel, instead of dozens of tools, allows you to keep the campaign under control without spending time on manual report collection and switching between systems.

AI optimization during the campaign

When the campaign is running, NUMO doesn’t just record data—it interprets it in real time. The AI assistant analyzes the dynamics of all segments and metrics and immediately identifies:

• where there are drops,
• which settings need changing,
• what can be scaled up and what should be slowed down.

Depending on the selected mode, NUMO either suggests optimizations to the team or applies them automatically. This relieves specialists from constant monitoring of minor details and keeps the campaign in the best rhythm 24/7.

PBR: the final picture

After campaign completion, NUMO generates a Post-Buy Report — a structured document that shows not just results, but the logic behind them.

In the PBR, the team receives:

• what worked best and why,
• where and why changes occurred,
• which tools contributed most to the overall result,
• how the campaign impacted business metrics.

This isn’t a “report for the sake of reporting,” but a final point that helps make decisions.

NUMO makes complex media campaigns predictable, controllable, and noticeably simpler in daily work.

How NUMO differs from the “manual” approach

In the traditional process of working with media campaigns, teams spend a significant portion of their time not on strategy, but on endless operational tasks: structures, checks, technical fixes, dashboards, reports, and approvals. In large campaigns, this turns into dozens of hours.

NUMO changes the very construction of the process by systematizing and automating everything that used to be done manually.

• Less time on operations, more on decisions

Launching and managing a campaign takes 2–3 times less time because the system takes over what is usually done manually: structuring, checks, metric control, and technical updates. When routine is automated, the team gains resources for what truly impacts results: hypotheses, audience analysis, and creative approaches.

• Transparent, predictable process

NUMO removes the chaos that arises when working with different platforms and spreadsheets. All steps live in one place, and the data is unified under a single logic.

• Fewer risks and errors

Automatic checklists, AI prompts, and structured data significantly reduce the number of technical and logical errors that often lead to budget losses or incorrect settings.

• Control stays with the brand and agency

NUMO operates inside your advertising accounts, so accesses are not transferred, structures are not duplicated, and the data remains with you. This ensures maximum transparency and security of the process.

NUMO delivers maximum impact for teams working with large media volumes or complex structures. It is equally useful for agencies and in-house teams that want stability, transparency, and rapid process scaling.

Product status and roadmap

NUMO is already working in real newage. projects and is going through an active improvement phase. We are testing the platform across the full cycle of media campaigns to ensure the system handles both large-scale structures and high analytical requirements equally well.

The current development stage is focused on stability, automation accuracy, and strengthening the modules that have the greatest impact on team speed and work quality.

In the near future, we will gradually open access for agencies and brands. If you want to learn more about NUMO and its further development, you can submit a request on the product page.

FAQ

Does NUMO work in our own ad accounts, or do we need to grant access?

NUMO works exclusively in your own accounts. Access is not transferred, structures are not duplicated, and full control remains with the brand or agency.

On which platforms can NUMO launch and manage campaigns?

Currently, NUMO supports key media and performance tools: Google Ads, DV360, CM360, Meta Ads, TikTok Ads. Support for other platforms is expanding.

Does NUMO replace a media planner or specialist?

No. NUMO automates technically complex and routine stages of the process, but strategic decisions, priorities, and campaign logic remain with the specialists. The system enhances the team rather than replacing it.

Do teams need training to start working with NUMO?

No. The platform is designed so that the team can quickly integrate it into their workflow without complex onboarding. The interface is intuitive, and the processes follow the familiar logic of media campaigns.

When will NUMO be available for teams?

The platform is already running in real newage. campaigns and will be gradually opened up. Teams that submit a request on the NUMO page will receive priority access.