Background

Cybersport popularity was on the rise in Ukraine, the dedicated championships were gathering bigger and bigger audiences with every new event. These tournaments were mainly visited by young people with a higher than average level of income. No company on the market, however, were able to give a credible assessment of the market potential and real magnitude of such events to provide sponsors with a firm basis for the boost of investments in cybersport.

The Challenge

We had to evaluate the total addressable market for the cybersport events in Ukraine. Gather data from multiple sources to provide potential sponsors with information on the reach of the ad campaign the level of engagement, sociodemographic characteristics and gaming preferences of the event’s audience.

Our Approach

We have gathered data from social networks, mentions in media, streaming services and other sources coming up with unified results describing the magnitude of the event, reach of sponsored content and audience characteristics

Performance

This analysis armed our partners with the necessary data to attract new sponsors for future events. This was the first research of its kind for the Ukrainian market, it helped in generating hype and publicity for the organizers and made them a name to go for cybersport.

«newage. team took unconventional task and demonstrated out of the box thinking in the process of finding of the optimal solutions. Comprehensive research of WESG 2018 advertising potential armed us with data and insights to attract new sponsors for future events and develop market of cyber sports in Ukraine»

Valeriy Borovych | Director

FAQ: Frequently Asked Questions About Esports Marketing

What Is Esports Marketing?

Esports marketing is the promotion of brands through esports tournaments, streaming platforms, teams, influencers, and gaming communities. This approach allows brands to effectively engage with a young and highly active digital audience.

Why Do Brands Invest in Esports Tournaments?

Esports events attract large and highly engaged audiences that actively interact with digital content. For brands, this creates an opportunity to increase brand awareness, build loyalty, and establish meaningful connections with potential customers.

How Can You Evaluate the Advertising Potential of an Esports Event?

To evaluate the advertising potential of an esports event, marketers analyze audience reach, the number of brand contacts, livestream views, social media activity, audience demographics, and engagement levels.

What Data Helps Measure Sponsorship Effectiveness?

When analyzing sponsorship integrations, marketers consider reach, frequency of brand exposure, content viewing time, user engagement, brand mentions, and other metrics that help assess the overall marketing impact of the partnership.

What Are the Benefits of Analytics for Esports Event Organizers?

Comprehensive analytics helps organizers better understand their audience, present advertising opportunities to potential partners with data-backed arguments, increase the value of sponsorship packages, and attract new advertisers.