Analytics
We audit and implement analytics that provide clear data for precise decisions and improved performance.
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From fragmented data to a comprehensive view: a unified dashboard case
A fast-growing company approached us while actively scaling its business, working with multiple traffic acquisition channels, and relying on data to support decision-making.
Consent Mode Without Affecting Ad Analytics
Challenge A client whose website and business are subject to GDPR approached us. They had independently installed a banner on…
Bond.ua app case study: the first campaign of a new product
As a result of the advertising campaign, we exceeded the metrics for almost all metrics we had: impressions, clicks, CPC and CPA (Android), CPC (iOS), although the CPA for iOS was 12.64% higher than planned. The main KPI, the number of installs, we exceeded by 72.24%.
Shakhtar Case Study: How GA4 Audit Improved Excellent Analytics
The Background Our client is Football Club Shakhtar. He is one of the leaders of the Ukrainian Premier League, a…
Case study: How Google Analytics 4 streamlined the marketing of the entire bank
Olexander Rolskyi, CEO of newage.agency, will tell us how we streamlined the bank's customer analytics using Google Analytics 4.
How do media campaigns affect performance tools? Prom case study
Article based on the materials of the webinar of newage. CEO Olexandr Rolskyi and Head Of Strategy Maxim Tereshchenko
How important post-view and cross-device data are in analysis
The brand of water "Turan" of the "AsiaWaters" company had a standard advertising campaign: a promo with a drawing of valuable prizes.
Case Study | OLX
Impact of display ad campaigns on user behaviour
BODO – “Advanced measurement of ad campaign’s impact”
Background Bodo was the only big player in experience gifts category in Ukraine, however, the category itself was still in…
WESG — “Advertising potential of cybersports tournaments”
Background Cybersport popularity was on the rise in Ukraine, the dedicated championships were gathering bigger and bigger audiences with every…
Less subjectivity: how auditing PR activities helps brands
We find out what effect PR activities have on the brand, using the example of AWT Bavaria brands: BMW, MINI, RR. We also give instructions on how to calculate how many people have read the PR material
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