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Maximum Reach of an Adult Audience: ”Kozatska Rada” Case Study
The client wanted to reach the audience as much as possible and warm it up before the New Year holidays. In this article, Project Manager Diana Dranovska will tell you how we provided the client with impressions.
Case Study. How Brand Awareness Ads Introduced AJAX to Italians
A Ukrainian digital solutions agency newage., conducted a survey of the Italian market and, using its findings, was able to raise brand awareness among Italian users. Denis Lukyanov, project manager at newage. tells about the campaign’s progress and its impact.
How important post-view and cross-device data are in analysis
The brand of water "Turan" of the "AsiaWaters" company had a standard advertising campaign: a promo with a drawing of valuable prizes.
How to Attract More Customers with Digital Marketing Optimization
Raketa is the first Ukrainian delivery service in the Foodtech 2.0 format. In March 2018, the service was launched before Glovo, Uber Eats and Bolt Food arrived in Ukraine.
Case Study | OLX
Impact of display ad campaigns on user behaviour
Case of CenterCredit Bank
One of the largest Kazakhstan banks had a task of increasing the issued consumer loans number. Here how this case was solved by bank managers with the help of newage. agency.
Case Study | OLX
Our team needed to understand how to optimise ad campaign budget to prioritise channels that supply new users, but first, we had to figure out where to find them.
BMW | CASE STUDY
Behaviour-based Audience Segmentation
BODO – “Advanced measurement of ad campaign’s impact”
Background Bodo was the only big player in experience gifts category in Ukraine, however, the category itself was still in…
WESG — “Advertising potential of cybersports tournaments”
Background Cybersport popularity was on the rise in Ukraine, the dedicated championships were gathering bigger and bigger audiences with every…
MOYO – “Identifying the effective ad-exposure frequency”
Background MOYO is a second tier e-commerce player working in a highly competitive environment, capturing the smallest share out of…
Less subjectivity: how auditing PR activities helps brands
We find out what effect PR activities have on the brand, using the example of AWT Bavaria brands: BMW, MINI, RR. We also give instructions on how to calculate how many people have read the PR material
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