Digital Tools
Reviews and advice on using digital platforms, tools and services for your business.
Artificial Intelligence in Content Creation
In 2022, artificial intelligence in content creation was primarily associated with simple text generators. These tools helped write social media posts, product descriptions, or draft blog articles. They saved time — but rarely influenced strategy.
What is Brand Lift and how do we do it
Most companies evaluate advertising through clicks, leads, and sales. If a campaign doesn’t deliver an immediate increase in conversions, it is often quickly labeled as ineffective.
Advertising Metrics That Matter: What to Track Daily, Weekly, Monthly
In modern digital marketing, access to data is almost limitless.
What is Google Looker Studio
Looker Studio is Google’s free business intelligence tool for data visualization. It allows you to combine data from multiple sources and turn it into clear, easy-to-understand dashboards and reports.
What is Ads Data Hub
Businesses can no longer rely on outdated approaches that rely on detailed user behavior tracking.
What is Microtargeting and Why Is It Becoming Key in Digital Advertising?
Once, launching ads just meant selecting "women 18–35," and that was considered a normal level of accuracy. But today, that's not enough. There's so much data now that working with generalized audiences is difficult.
Search Ads 360: Analytics and Automation in Search Advertising
Search Ads 360 — a platform for search advertising automation and analytics. Overview of 2025 updates, AI capabilities, and case studies from newage.
Tag Manager 360: Precision, Scalability, and Simplicity in Tag Management
Tag Manager 360 — an enterprise tool for tag management. Overview of 2025 updates, new GTM 360 features, and case studies from newage.
Google Analytics 360: Next-level Analytics
Google Analytics — enterprise analytics for business. Overview of 2025 updates, new GA4 360 features, and practical case studies from newage.
Display & Video 360: the Ultimate Tool for Programmatic Advertising
Display & Video 360 — Google’s programmatic advertising tool. Overview of 2025 updates, new performance metrics, and case studies from newage.
Campaign Manager 360: How the Core Tool of GMP Works
Campaign Manager 360 — a tool for campaign tracking and analytics. Overview of 2025 updates and practical cases from newage.
Looker Studio: how marketers and analysts can work with data
How marketers and analysts can work with Looker Studio in 2025: integrations, dashboards, automation, and data-driven business solutions.
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