What is Ads Data Hub
Businesses can no longer rely on outdated approaches that rely on detailed user behavior tracking.
Siinda Live Berlin: Work, Networking, and a Boost of Motivation
In this article, Founder newage. Oleksii Liakh, a conference speaker, will share his experience of the event and provide an overview of our presentation.
Launching Ad Campaigns With Google: Google Ads VS Display & Video 360
Display & Video 360 is a tool for setting up and launching media advertising, including banners and video ads. It is similar in functionality to Google Ads but has several key differences that make DV360 a tool for large advertisers.
What is Display & Video 360, And Who Needs It?
Display & Video 360 is one of Google’s key platforms for running display and video advertising campaigns. However, despite the platform’s popularity, many advertisers still confuse DV360 with Google Ads or don’t fully understand its actual advantages.
What Is Google Studio And How Dynamic Creatives Work
According to various calculations, up to 90% of users have “banner blindness” — that is, they ignore advertising on the…
How Much Does Ukrainian Digital Advertising Cost In 2022
How the cost of advertising in Ukraine changes in 2022
Google Marketing Platform Features: Brand Safety in DV360 and CM
We, as a partner agency of the Google Marketing Platform, are testing all the new features of the platform and would like to tell you more about one of the useful tools. In this article, the newage traffic manager. Igor Gaponenko will introduce Brand Safety and how to set it up in Display&Video360 and Campaign Manager.
Why do you need a dashboard for digital companies and how to work with it
We tell you what a dashboard is, why you need it and how to build a dashboard in 2022.
What is Viewability And How to Use This Metric For Effective Ads Placement
The fact that an ad was served does not necessarily mean it was seen. A banner may load outside the visible area of the screen, a user may scroll past the page too quickly, or a video may play without receiving any real attention from the viewer.