Campaign Manager Features: Creative Rotation
We continue to talk about useful little things in your favorite tools. This time the newage. traffic manager Igor Gaponenko will talk about creative rotation in Google Campaign Manager.
Why should an agency be a Google Marketing Platform Partner
We will tell you which agencies become Google Marketing Platform partners and what this status gives.
What is Viewability And How to Use This Metric For Effective Ads Placement
The fact that an advertisement was shown does not mean that it was seen. The conditional 20 million coverage is great, but you need to check which of them actually saw the ad. And here helps the visibility of advertising, viewability.
How to Analyze Advertising Campaigns Using Google Campaign Manager
The founder of the agency Alexey Lyah spoke about the peculiarities of working with this system and its non-obvious tricks.