Google Marketing Platform Features: Brand Safety in DV360 and CM
We, as a partner agency of the Google Marketing Platform, are testing all the new features of the platform and would like to tell you more about one of the useful tools. In this article, the newage traffic manager. Igor Gaponenko will introduce Brand Safety and how to set it up in Display&Video360 and Campaign Manager.
Campaign Manager Features: Creative Rotation
We continue to talk about useful little things in your favorite tools. This time the newage. traffic manager Igor Gaponenko will talk about creative rotation in Google Campaign Manager.
Why should an agency be a Google Marketing Platform Partner
We will tell you which agencies become Google Marketing Platform partners and what this status gives.
What is Viewability And How to Use This Metric For Effective Ads Placement
The fact that an ad was served does not necessarily mean it was seen. A banner may load outside the visible area of the screen, a user may scroll past the page too quickly, or a video may play without receiving any real attention from the viewer.
How to Analyze Advertising Campaigns Using Google Campaign Manager
The founder of the agency Alexey Lyah spoke about the peculiarities of working with this system and its non-obvious tricks.