What is Google Looker Studio
Looker Studio is Google’s free business intelligence tool for data visualization. It allows you to combine data from multiple sources and turn it into clear, easy-to-understand dashboards and reports.
How to Protect Agency Work Results: A Case Study with Campaign Manager 360
Media advertising is one of the most challenging aspects of analytics. It typically lacks a straightforward bridge: “impression – website…
Campaign Manager 360 as an Ad Server
In this article, GMP Coordinator from newage, Maxim Shaparev, will explain what an ad server is and the advantages that Campaign Manager 360 offers in this role.
Ultimate Guide on Google web Analytics
In 2023, Google offers users three web analytics systems that allow them to explore user behavior on your site and…
Siinda Live Berlin: Work, Networking, and a Boost of Motivation
In this article, Founder newage. Oleksii Liakh, a conference speaker, will share his experience of the event and provide an overview of our presentation.
Launching Ad Campaigns With Google: Google Ads VS Display & Video 360
Display & Video 360 is a tool for setting up and launching media advertising, including banners and video ads. It is similar in functionality to Google Ads but has several key differences that make DV360 a tool for large advertisers.
What is Campaign Manager 360
In today’s world, marketing is becoming more and more complex and requires advertisers to work more and more delicately with…
Website Privacy Audit
Businesses increasingly face GDPR violation risks without even realizing it. Improper cookies, consent-less Google Analytics, or outdated privacy policies can lead to fines and blocks.
What Is Google Studio And How Dynamic Creatives Work
According to various calculations, up to 90% of users have “banner blindness” — that is, they ignore advertising on the…
Google Data Studio becomes Looker
Google has announced the rebranding of its data visualization service Data Studio
What Is A Post Buy Report? How Do We Make It And Why Is It Needed?
Post Buy Report (PBR) is a general technical report on an advertising campaign, its effectiveness, audience, creatives and other aspects
Google Marketing Platform Features: Brand Safety in DV360 and CM
We, as a partner agency of the Google Marketing Platform, are testing all the new features of the platform and would like to tell you more about one of the useful tools. In this article, the newage traffic manager. Igor Gaponenko will introduce Brand Safety and how to set it up in Display&Video360 and Campaign Manager.