How to analyze ad campaigns using Google Campaign Manager
The founder of the agency Alexey Lyah spoke about the peculiarities of working with this system and its non-obvious tricks.
Dashboard newage. 2021: How to automate the work of a media agency?
Let’s imagine the dream of any marketer. You came up with a cool advertising campaign, formulated a strategy, made creatives and initial customization… And then you click on “Do well” button and the automated system starts.
Comprehensive Analysis of Display Advertising
In this article, we’ll show you how to analyze display campaigns so that you don’t miss a single ad conversion.
Case Study. How Display Ads Introduced AJAX to Italians
A Ukrainian digital solutions agency newage., conducted a survey of the Italian market and, using its findings, was able to raise brand awareness among Italian users. Denis Lukyanov, project manager at newage. tells about the campaign’s progress and its impact.
How important post-view and cross-device data are in analysis. FMCG brand promo campaign
The brand of water “Turan” of the “AsiaWaters” company had a standard advertising campaign: a promo with a drawing of valuable prizes.
Agile Marketing in Digital Display Campaigns
Perhaps it’ll be out of the blue, but the term Agile from IT can be used in digital marketing, and not only it is possible, but necessary.
Raketa delivery service: how to attract more customers with digital marketing optimization
Raketa is the first Ukrainian delivery service in the Foodtech 2.0 format. In March 2018, the service was launched before Glovo, Uber Eats and Bolt Food arrived in Ukraine.
Case of CenterCredit Bank
One of the largest Kazakhstan banks had a task of increasing the issued consumer loans number. Here how this case was solved by bank managers with the help of newage. agency.
Case Study | OLX
Our team needed to understand how to optimise ad campaign budget to prioritise channels that supply new users, but first, we had to figure out where to find them.