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newage. Earns Google Marketing Platform Connected TV Certification
The newage. team has earned a new Google Marketing Platform product certification — Connected TV Certification.
Google Marketing Platform – News for August 2026
Every month, we collect the main updates to Google Marketing Platform tools. Here's what changed in DV360, GA360, and CM360 in August 2026.
How to Track Traffic from ChatGPT and Other AI Assistants in Google Analytics 4
AI assistants are gradually becoming another source of website traffic. Users turn to ChatGPT, Gemini, Perplexity, Microsoft Copilot, and other services with their questions, receive answers containing links to external resources, and can navigate directly to the recommended pages.
CPA in Display Advertising
Evaluating the effectiveness of display advertising based solely on clicks means seeing only part of the overall impact.
Where to Find Your Audience When Traditional Advertising Tools No Longer Stand Out
Just a few years ago, a standard set of channels — Google, Meta, YouTube, and display advertising — was enough for most advertising campaigns.
Google Marketing Platform – News for July 2026
Every month, we collect the main updates to Google Marketing Platform tools. Here's what changed in DV360, GA360, and CM360 in July 2026.
User-Generated Content in Advertising: Examples and Tips
Just a few years ago, User-Generated Content (UGC) was primarily associated with customer photos, reviews, and social media posts.
How to Analyze and Optimize ROI
Businesses are investing more and more in digital advertising, but simply launching campaigns does not guarantee their effectiveness.
YouTube Shorts Advertising: A Guide
Over the past few years, YouTube Shorts has become one of the platform's primary video content formats.
Advertising in Microsoft: Types and Formats
Microsoft Advertising is Microsoft's advertising platform that enables businesses to run search, display, native, and shopping advertising campaigns across the Microsoft ecosystem and its partner network.
Google Maps, Apple Maps, and Waze Ads: How to Reach Nearby Customers
Today, users are less likely to enter broad search queries. Instead, they search for specific things like “coffee near me” or “dentist near me.” And increasingly, these searches happen not only in Google Search but directly within map applications.
Google Marketing Platform – News for June 2026
Every month, we collect the main updates to Google Marketing Platform tools. Here's what changed in DV360, GA360, and CM360 in June 2026.
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