Display & Video 360: the Ultimate Tool for Programmatic Advertising
Display & Video 360 — Google’s programmatic advertising tool. Overview of 2025 updates, new performance metrics, and case studies from newage.
Campaign Manager 360: How the Core Tool of GMP Works
Campaign Manager 360 — a tool for campaign tracking and analytics. Overview of 2025 updates and practical cases from newage.
Looker Studio: how marketers and analysts can work with data
How marketers and analysts can work with Looker Studio in 2025: integrations, dashboards, automation, and data-driven business solutions.
Spotify Ads in 2026: How Brands Can Be Heard Louder in the Digital Space
How brands can effectively use Spotify Ads in 2026: new formats, targeting, and creatives in the age of audio.
Effective Ad Frequency: Where’s the Line Between “Too Little” and “Too Much”?
How to define the optimal ad frequency to avoid user fatigue and drive results — a data-driven approach.
Digital Research 2025: How Brands Can Win in the Video Ecosystem
We explain how brands can operate within the video ecosystem: which formats deliver results, how to measure effectiveness, and where the line lies between awareness and conversion.
Digital Research 2025: How New Digital Habits and Premium Segments Are Formed
We explore how user behavior is changing: how much time Ukrainians spend online, how the role of video has grown, and why the premium audience is becoming the new standard.
Digital Research 2025: Stability in Numbers and People
2025 has become the year of stabilization for Ukraine’s digital landscape. After years of turbulence and uncertainty, the market is finding its balance: users are returning, habits are solidifying, and brands can once again plan their communications with confidence.
Google Marketing Platform — September 2025 NEWS
Each month, we share key updates across Google Marketing Platform tools. Here’s what’s new in September 2025.
Advertising in Roblox: How Brands Can Work with the Platform in Ukraine in 2026
Advertising in Roblox in Ukraine 2026: formats, reach, audience, and tips for brands that want to work effectively on the platform.