ROMI 2025: How It Went

What was discussed at ROMI 2025? Insights from Fozzy, OLX, Ajax, newage., and others — on data, video, teams, and marketing as infrastructure.
ROMI 2025: Google Tools — Building a Data Infrastructure

How to build your own CDP using Google tools: BigQuery segments, cookie-free remarketing, activation via DV360, and analytics in CM360.
ROMI 2025: Google AI Tools You’re Still Not Using

How marketers can start using the Google Solutions library today: insights from newage. agency’s presentation at ROMI 2025.
Digital Marketer’s Dictionary – Glossary and Useful Resources

The Complete Digital Marketing Glossary: 100+ terms with definitions and examples. Perfect for work, learning, and quick reference.
Lifetime Value (LTV): Calculation Methodologies and Growth Strategies

What is LTV, how to calculate it, why it matters for your business, and how to increase it. Methods, common mistakes, and practical tools.
Marketing Funnels: Myths, Mistakes, and Smart Fixes

Marketing funnels without the myths: what actually works, how to measure effectiveness, and what to do when things fall apart. No templates — just truth.
How to Optimize Customer Acquisition Cost: Channel Analysis and Cost Reduction Strategies

Learn how to effectively calculate and reduce Customer Acquisition Cost (CAC). Channel comparison and practical optimization strategies.
Google Ads Bidding Without Panic: A Guide to Bidding Strategies

Google Ads Bidding Guide Without the Panic: breaking down automatic and manual bidding strategies, choosing the optimal approach.
Should businesses invest in advertising on TikTok?

Learn how TikTok Ads work in 2025: who they’re best for, which formats are most effective, and how your business can get started.
70% of Ukrainians Choose Their Native Language Online — newage. Research

Across most platforms we analyzed, Ukrainian-language comments made up between 65% and 85% — a confident majority.