Google has announced the global release of the new advertising format, Video Views Campaign. This new format is designed to help brands establish connections with viewers, driving interest and intent to engage. The tool combines three video formats:

• Skippable in-stream,
• In-feed,
• Shorts.

Based on Google’s internal data, Video Views Campaigns currently achieve 40% more views and a 30% lower cost per view compared to TrueView campaigns. The format offers a compelling way for brands to enhance their visibility on YouTube and connect with their target audience effectively.

The blog post also highlights several success stories. For instance, Warner Brothers Korea utilized the Video Views Campaign to promote the movie ‘Bones and All’, resulting in user engagement, increased views, and ultimately, boosted ticket sales.

Furthermore, the Google Ads Blog features a case study from Samsung Germany, which aimed to engage its target Gen Z audience during the peak holiday season.

“With Video View campaigns, Samsung was able to significantly increase views and achieve 94% incremental reach, all while reducing CPMs and generating best-in-class consideration lift.”

Vidhya Srinivasan, VP & GM in Google Ads

This new advertising format, Video Views Campaign, is a powerful tool for brands looking to enhance their online presence and connect with their audience more effectively on YouTube. Google is committed to delivering innovative solutions for advertisers, and Video Views Campaign is a prime example of their efforts in this regard.