Digital Industry

Recently, we’ve noticed a growing number of audiences in banner campaigns falling outside the established targeting parameters. This trend has…

In this article, we have prepared a selection of books on marketing for both beginners and business owners. You can choose a “theoretical” book for yourself, or a “practical” book that contains insights and examples from the authors' own experience. Enjoy your reading!

Users of Display & Video 360 will soon be able to launch ads on Netflix as one of the available…

Creative ideas and crazy deadlines - welcome to the exciting world of advertising! This industry has long attracted the attention of filmmakers, inspiring them to create vivid and provocative stories. From classic dramas to sharp satires, our selection of films and series will show you all the facets of the advertising business, from glitter to dirt.

Еxploring the effective use of user-generated content in advertising campaigns. And sharing practical examples and useful advice on how to engage your audience in creating UGC.

In February 2024, Google released an update to its consent mode for Europe, introducing additional parameters to ensure greater privacy…