Cross-Device Tracking — Why is It Necessary?
You launch a campaign from your laptop, review the results, and see almost no conversions. It looks like the campaign isn’t working.
How to Define and Measure KPIs for an Advertising Campaign
In this article, we will explore how entrepreneurs and marketers can decompose business goals to set appropriate KPIs for advertising campaigns.
What Is A Post Buy Report? How Do We Make It And Why Is It Needed?
Post Buy Report (PBR) is a general technical report on an advertising campaign, its effectiveness, audience, creatives and other aspects
CPA in display campaigns or how to measure the effectiveness of advertising actions
What is post-view and post-click and how they affect real purchases. Comprehensive analysis of digital advertising
Display Ad Agencies 2.0
How to consciously refuse a high closed fees to earn no less, and be able to expand.
How to Analyze Advertising Campaigns Using Google Campaign Manager
The founder of the agency Alexey Lyah spoke about the peculiarities of working with this system and its non-obvious tricks.
Comprehensive Analysis of Brand Awareness Advertising
Analyzing display advertising is more complex than it may seem.