Cross-Device Tracking — Why is It Necessary?
You launch a campaign from your laptop, review the results, and see almost no conversions. It looks like the campaign isn’t working.
How to Define and Measure KPIs for an Advertising Campaign
Advertising campaign KPIs are the foundation of effective marketing. These metrics determine whether your advertising is delivering real results or simply spending your budget.
CPA in display campaigns or how to measure the effectiveness of advertising actions
What is post-view and post-click and how they affect real purchases. Comprehensive analysis of digital advertising
Display Ad Agencies 2.0
How to consciously refuse a high closed fees to earn no less, and be able to expand.
How to Analyze Advertising Campaigns Using Google Campaign Manager
The founder of the agency Alexey Lyah spoke about the peculiarities of working with this system and its non-obvious tricks.
How Do You Know Which Creative Works Best? Test it.
How to make effective creatives in awareness advertising and what can affect the results of a campaign
Dashboard newage. 2021: How to automate the work of a media agency?
Let's imagine the dream of any marketer. You came up with a cool advertising campaign, formulated a strategy, made creatives and initial customization... And then you click on "Do well" button and the automated system starts.
Comprehensive Analysis of Brand Awareness Advertising
Analyzing display advertising is more complex than it may seem.
How To Make Ad Campaigns More Effective: newage. Digital Agency Experience
The basis for comprehensive analysis is the ability to analyze how users act after seeing the ad when you create a display ad campaign, even if they don’t click on it.