How to Improve The Performance of Display Campaigns In 2022
Shopping ads in search ads lead a warmed-up customer straight to a purchase. But the client is not warming up on his own.
What is pent-up demand and how to use it correctly in 2022
Display advertising generates demand, but you need to be able to work with it. Consider what pent-up demand is, where it comes from and how to convert it into purchases
What Is The Impact of Display Advertising And How to Measure It
We make client’s campaigns more effective, and in this article we will describe what exactly should be meant by the impact of advertising, how it affects performance activities and, consequently, business metrics.
Automation in Digital. An Advertiser Who Does Not Use Automation Will Lose
In this column, Oleksii Liakh, founder of the newage. MarTech agency, will talk about automation in marketing: what to automate in the first place and what result it will give.
How Do You Know Which Creative Works Best? Test it.
How to make effective creatives in awareness advertising and what can affect the results of a campaign
Dashboard newage. 2021: How to automate the work of a media agency?
Let's imagine the dream of any marketer. You came up with a cool advertising campaign, formulated a strategy, made creatives and initial customization... And then you click on "Do well" button and the automated system starts.
Comprehensive Analysis of Brand Awareness Advertising
Analyzing display advertising is more complex than it may seem.
Brandformance: How To Optimize Media Campaigns With Performance Tool
Let's discuss the now fashionable term Brandformance - media targeted marketing. As it turned out, we had been building it in the agency for five years. At newage we call it Comprehensive Analysis, and we have a methodology for working with it.