What Is Remarketing And Who Should And Should Not Run It
You may have noticed this: once you view a product in an online store, ads for that same product start appearing on Facebook, news websites, or even on YouTube.
What is Brand Lift and how do we do it
Most companies evaluate advertising through clicks, leads, and sales. If a campaign doesn’t deliver an immediate increase in conversions, it is often quickly labeled as ineffective.
What is the ABCD principle by Google?
Google has shared a "recipe" for creating an effective advertising creative on YouTube - ABCD. In this article, we'll use examples to show how to apply the ABCD principle in awareness advertising.
What newage. digital agency does
Мене звати Олександр Рольський, я CEO рекламної агенції newage., і в цій статті розповім, чим займається наша агенція.
Measuring the Impact of Brand Awareness Campaigns
How to measure the effectiveness of media advertising? Types, methods, key metrics, and tips for marketers — from GA4 to Brand Lift.
How Media Awareness Advertising Works
In this article, we will analyze how media works and how a marketer can understand whether advertising really has an effect.
What is Advantage in Facebook and Instagram Advertising
You may have noticed that when setting up a campaign on Facebook or Instagram, the advertising interface offers options associated with the term "Advantage." In this article, we will explore what this publicly available advantage is, who should use it, and how exactly.
Interactive Rich Media Advertising: A Growth Point for Awareness Campaigns
In digital advertising, the gold standard is a combination of video ads and banners. These formats have their specific tasks, and together they easily spread the campaign message. However, there is another format that brands may underestimate in their strategies or even be unaware of — interactive ads.
Components of an Advertising Campaign
Why do some advertising campaigns consistently generate leads and sales, while others simply burn through budget without delivering any real results?
Types of Media Awareness Advertising
In this article, we will analyze the concept of media advertising and offer classifications that will help to understand its diversity.
New Media Advertising Format on YouTube – Video Views Campaign
Google has announced the global release of the new advertising format, Video Views Campaign.
Demand Gen Campaigns – A New Google Format Worth Trying
Demand Gen Campaigns are a new Google Ads format designed to replace Discovery Ads and expand advertising opportunities across the upper and mid-funnel.