YouTube Shorts Advertising: A 2023 Guide
If you're a marketer who has come across ads in YouTube Shorts on your smartphone, you've probably wondered how to run them.
Guide to Google’s Lift Studies: Brand Lift, Search Lift, Conversion Lift
In this article we will look at Brad Lift, Search Lift and Conversion Lift
newage. Research 2023: The Impact of War on Users and Media Consumption Trends
We at newage. conduct a study of the Ukrainian digital landscape every year. We are going to open all our own data about the behavior of Ukrainians on the Internet and share this selection with clients and partners so that we all better understand the market in which we work.
Campaign Manager 360 as an Ad Server
In this article, GMP Coordinator from newage, Maxim Shaparev, will explain what an ad server is and the advantages that Campaign Manager 360 offers in this role.
How to Define and Measure KPIs for an Advertising Campaign
Advertising campaign KPIs are the foundation of effective marketing. These metrics determine whether your advertising is delivering real results or simply spending your budget.
What is Google Web Designer and why do you need it?
We'll take a look at Google Web Designer and tell you why it's worth investigating for designers working in advertising.
How to Make a Media Plan For an Advertising Campaign
In this article, we will share our own approach to media planning, exploring what happens in media planning.
What is Display & Video 360, And Who Needs It?
You may have already heard of Display & Video 360, but you want to understand what this tool is and what you need it for.
How Much Does Ukrainian Digital Advertising Cost In 2022
How the cost of advertising in Ukraine changes in 2022
The Impact of War on Internet Audiences — Summer 2022 Research Update
At the beginning of the summer, we published research on the digital market of Ukraine. Newage analysts. analyzed the general…
How to Improve The Performance of Display Campaigns In 2022
Shopping ads in search ads lead a warmed-up customer straight to a purchase. But the client is not warming up on his own.
What Is The Impact of Display Advertising And How to Measure It
We make client’s campaigns more effective, and in this article we will describe what exactly should be meant by the impact of advertising, how it affects performance activities and, consequently, business metrics.