Demand Gen Campaigns – A New Google Format Worth Trying
Demand Gen Campaigns are a new Google Ads format designed to replace Discovery Ads and expand advertising opportunities across the upper and mid-funnel.
Guide to Google’s Lift Studies: Brand Lift, Search Lift, Conversion Lift
In this article we will look at Brad Lift, Search Lift and Conversion Lift
newage. Research 2023: The Impact of War on Users and Media Consumption Trends
We at newage. conduct a study of the Ukrainian digital landscape every year. We are going to open all our own data about the behavior of Ukrainians on the Internet and share this selection with clients and partners so that we all better understand the market in which we work.
Campaign Manager 360 as an Ad Server
In this article, GMP Coordinator from newage, Maxim Shaparev, will explain what an ad server is and the advantages that Campaign Manager 360 offers in this role.
How to Define and Measure KPIs for an Advertising Campaign
Advertising campaign KPIs are the foundation of effective marketing. These metrics determine whether your advertising is delivering real results or simply spending your budget.
What is Google Web Designer and why do you need it?
We'll take a look at Google Web Designer and tell you why it's worth investigating for designers working in advertising.
How to Make a Media Plan For an Advertising Campaign
In this article, we will share our own approach to media planning, exploring what happens in media planning.
What is Display & Video 360, And Who Needs It?
Display & Video 360 is one of Google’s key platforms for running display and video advertising campaigns. However, despite the platform’s popularity, many advertisers still confuse DV360 with Google Ads or don’t fully understand its actual advantages.
How Much Does Ukrainian Digital Advertising Cost In 2022
How the cost of advertising in Ukraine changes in 2022
The Impact of War on Internet Audiences — Summer 2022 Research Update
At the beginning of the summer, we published research on the digital market of Ukraine. Newage analysts. analyzed the general…
Which Way To Show Display Ads To Choose For The Best Efficiency
Tere are many options for advertising digital. It differs in goals, formats, audience, and many other features. In this article, newage. will take you through the main display ad delivery options offered by Google, Facebook, TikTok, and other media giants.
CPA in display campaigns or how to measure the effectiveness of advertising actions
What is post-view and post-click and how they affect real purchases. Comprehensive analysis of digital advertising