What is the ABCD principle by Google?
Google has shared a "recipe" for creating an effective advertising creative on YouTube - ABCD. In this article, we'll use examples to show how to apply the ABCD principle in awareness advertising.
New Media Advertising Format on YouTube – Video Views Campaign
Google has announced the global release of the new advertising format, Video Views Campaign.
YouTube Shorts Advertising: A 2023 Guide
If you're a marketer who has come across ads in YouTube Shorts on your smartphone, you've probably wondered how to run them.
How to Advertise during Christmas: tips from Google, Meta, and Spotify
Marketers are always trying to find non-standard solutions, how to create a creative strategy, how to optimize a campaign so…