Consent Mode v2: What Website Owners Need to Do About It
In February 2024, Google released an update to its consent mode for Europe, introducing additional parameters to ensure greater privacy and control over user data processing. Marketers have dubbed the update “Consent Mode 2.0,” although this specific phrasing is absent…
What is Advantage in Facebook and Instagram Advertising
You may have noticed that when setting up a campaign on Facebook or Instagram, the advertising interface offers options associated with the term "Advantage." In this article, we will explore what this publicly available advantage is, who should use it, and how exactly.
Interactive Rich Media Advertising: A Growth Point for Awareness Campaigns
In digital advertising, the gold standard is a combination of video ads and banners. These formats have their specific tasks, and together they easily spread the campaign message. However, there is another format that brands may underestimate in their strategies or even be unaware of — interactive ads.
newage. Has Reached The Google Premier Partner Status Again in 2024
We’re proud to announce, that newage. digital agency has achieved 2024 Premier Partner status in the Google Partners program.
What Does a Data Analyst Do?
The profession of data analysis is becoming increasingly popular, with entire schools and individual courses dedicated to teaching this field. Therefore, we would like to explain what a data analyst does in an advertising agency – what skills are needed…
newage — Meta Business Partner
We are honored to announce that the media agency newage. has achieved the status of Meta Business Partner and can now proudly display the badge. This certification confirms our high professionalism in planning, setting up, launching, and optimizing advertising on…
Components of an Advertising Campaign
Why do some advertising campaigns consistently generate leads and sales, while others simply burn through budget without delivering any real results?
Types of Media Awareness Advertising
In this article, we will analyze the concept of media advertising and offer classifications that will help to understand its diversity.
New Media Advertising Format on YouTube – Video Views Campaign
Google has announced the global release of the new advertising format, Video Views Campaign.
Demand Gen Campaigns – A New Google Format Worth Trying
Demand Gen Campaigns are a new Google Ads format designed to replace Discovery Ads and expand advertising opportunities across the upper and mid-funnel.