What Is Remarketing And Who Should And Should Not Run It
You may have noticed this: once you view a product in an online store, ads for that same product start appearing on Facebook, news websites, or even on YouTube.
Linkedin Advertising Guide: Who Should Launch The Campaign
LinkedIn is the world’s largest professional social network, where companies and specialists connect around work, partnerships, hiring, and business growth.
Artificial Intelligence in Content Creation
In 2022, artificial intelligence in content creation was primarily associated with simple text generators. These tools helped write social media posts, product descriptions, or draft blog articles. They saved time — but rarely influenced strategy.
How B2B Advertising Differs from B2C Advertising
Exploring the difference between B2B and B2C advertising and strategies in 2026. Practical tips, real examples, and modern marketing tools.
Report, Dashboard, Presentation — What Sets Them Apart?
Analytics has become an integral part of strategic decision-making in business.
Google’s Targeting Accuracy Issues
Recently, we’ve noticed a growing number of audiences in banner campaigns falling outside the established targeting parameters. This trend has been observed across both Display & Video 360 and Google Ads platforms. After a thorough analysis, we’ve discovered that the…
Advertising on Netflix is available with Display & Video 360
Users of Display & Video 360 will soon be able to launch ads on Netflix as one of the available placements. The official Google Marketing Platform announced thise on social media, referencing a Netflix report. At the start, ad purchases on…
newage. Digital Research 2024
The Ukrainian digital market demonstrates significant potential and opens up new opportunities for advertising and business. Every year, newage. agency researches the Ukrainian digital landscape, and here we will provide interesting figures on the state of our own domestic market, as well as share insights on advertising tools that will be useful for all digital marketers.
Another Part of Brand Safety: Don’t Pay to Russia
When it comes to managing advertising placements, arguments usually revolve around “brand safety” and related image aspects of advertising. And this is fair, as marketers must take care of their client or employer. However, in this article, we will consider…
How Media Awareness Advertising Works
In this article, we will analyze how media works and how a marketer can understand whether advertising really has an effect.