If you are working with a contractor for the first time or transferring ad management to a new specialist, you will need to grant access to your LinkedIn advertising account.

There are two ways to do this:

• send the ad account ID so the agency can request access themselves
• add a user manually in LinkedIn Campaign Manager

In this guide, we’ll walk you through both methods step by step so you can quickly and securely grant access to your LinkedIn Ads account.

What is LinkedIn Ads

LinkedIn Ads is the advertising platform of the LinkedIn social network that allows companies to promote their products and services to a professional audience. Ads on LinkedIn can appear directly in users’ news feeds, in their messages, or in side sections of the interface.

One of the key advantages of LinkedIn Ads is its precise B2B targeting. Advertisers can target users based on professional attributes such as:

• job title
• company industry
• company size
• seniority level
• skills and interests

Because of this, LinkedIn Ads is commonly used for:

• B2B marketing
• business lead generation
• promoting SaaS products
• HR campaigns and recruitment
• promoting events, webinars, and conferences

Main LinkedIn Ads Formats

Several ad formats are available in LinkedIn Campaign Manager:

• Sponsored Content — native ads that appear directly in users’ news feeds
• Message Ads — promotional messages delivered directly to users’ LinkedIn inboxes
• Dynamic Ads — personalized ads that use information from a user’s LinkedIn profile
• Text Ads — short text-based ads that appear in the sidebar of the interface

All advertising campaigns are created and managed in the dedicated advertising dashboard — LinkedIn Campaign Manager. This is the platform where you grant access to marketers or advertising agencies so they can launch and optimize your campaigns.

What is LinkedIn Campaign Manager

LinkedIn Campaign Manager is LinkedIn’s advertising dashboard where LinkedIn Ads campaigns are created, launched, and managed. Through this interface, advertisers control all processes related to running ads on the platform.

In Campaign Manager, you can perform all the key actions needed to run and optimize advertising campaigns, including:

• creating and launching ad campaigns
• managing budgets and bids
• setting up audience targeting
• analyzing campaign performance
• viewing statistics and reports
• adding users and managing access to the advertising account

Access to LinkedIn Campaign Manager is usually granted to marketers, PPC specialists, or advertising agencies responsible for launching and optimizing advertising campaigns.

That’s why, if you’re working with a contractor, one of the first steps is to grant access to your LinkedIn advertising account, so the specialist can manage your ad campaigns.

When You Need to Grant Access to LinkedIn Ads

Access to the LinkedIn Ads advertising account is typically granted when multiple people or contractors are involved in managing advertising campaigns. This allows specialists to manage ads, optimize campaigns, and analyze results without sharing access to your personal LinkedIn account.

Access to LinkedIn Campaign Manager is most often granted to:

• an advertising agency responsible for launching and optimizing campaigns
• a marketing consultant who helps develop the advertising strategy
• a PPC specialist who sets up and manages ad campaigns
• the company’s in-house marketing team

This approach is both secure and convenient, as it allows you to assign different levels of access to the advertising account depending on the user’s role.

Method 1. Grant Access to LinkedIn Ads via Ad Account ID

This is the simplest way to grant access to your LinkedIn Ads account if the advertising agency or marketer can send an access request themselves. In this case, you only need to find your ad account ID and share it with the contractor.

After that, the agency will send an access request through LinkedIn Campaign Manager, which you can approve.

Step 1. Open LinkedIn Campaign Manager

Log in to LinkedIn and click “For Business” at the top of the page. In the menu that opens, select “Advertise.”

You can also go directly to Campaign Manager using this link: https://www.linkedin.com/campaignmanager/accounts

Step 2. Copy the Ad Account ID

In the advertising dashboard, find your ad account ID and copy it. This number is required for the agency to send an access request to your LinkedIn Ads account.

Step 3. Send the Account ID to the Agency

Send the copied ad account ID to the agency manager and wait for the access request to be sent. Once you approve the request, the agency will gain access to your LinkedIn Ads account.

Method 2. Add a User Manually in LinkedIn Campaign Manager

If the advertising agency or contractor cannot send a request for access to your advertising account, you can add the user manually in LinkedIn Campaign Manager.

This method allows you to grant access to your LinkedIn Ads account yourself by adding the required specialist to the list of account users.

Step 1. Open LinkedIn Campaign Manager

Log in to LinkedIn and click “For Business” at the top of the page. In the menu that opens, select “Advertise.”

You can also go directly to Campaign Manager using this link: https://www.linkedin.com/campaignmanager/accounts

Step 2. Select the Ad Account

From the list of advertising accounts, choose the one to which you want to grant access.

Step 3. Go to Access Settings

In the left menu, open “Account Settings”, then select “Manage access.” On the access management page, click the “Add User” button.

Step 4. Add the User

In the pop-up window, enter the LinkedIn profile URL of the person you want to grant access to. Then click “Add User”, and the user will receive access to your LinkedIn Ads account.

What Access Roles Are Available in LinkedIn Ads

In LinkedIn Campaign Manager, you can assign different levels of access to an advertising account. This allows you to control what actions users can perform, such as launching campaigns, editing creatives, or only viewing statistics.

The main access roles in LinkedIn Ads include:

• Account Manager

Users with this role have full access to the advertising account. They can create and edit campaigns, manage budgets, change account settings, and add or remove other users.

• Campaign Manager

Can create, launch, and edit advertising campaigns, as well as view performance statistics. This role does not have access to critical account settings.

• Creative Manager

Can manage ad creatives, create and edit ads, but does not have access to campaign or budget management.

• Viewer

Has access only to view campaign statistics and results, without the ability to make any changes.

Most often, advertising agencies are assigned the Campaign Manager role, as it allows them to manage and optimize advertising campaigns without access to the core settings of the advertising account.

How to Check If the Agency Has Received Access to LinkedIn Ads

After granting access to your LinkedIn Ads account, it’s a good idea to make sure that the contractor has actually received it and can work with your advertising campaigns.

To check access in LinkedIn Campaign Manager, follow these steps:

1. Open LinkedIn Campaign Manager and select the relevant advertising account.
2. In the left menu, go to Account Settings.
3. Select Manage access.
4. In the list of users, check whether your contractor’s or agency’s profile appears there.

In this section, you can also see the user’s role (for example, Campaign Manager or Viewer) and, if necessary, change the access level or remove the user from the advertising account.

Common Issues When Granting Access to LinkedIn Ads

Sometimes technical or organizational issues may occur when granting access to the LinkedIn Ads account. Below are some of the most common situations and how to resolve them.

Unable to Add a User

If the system does not allow you to add a new user, the most common reason is an incorrect LinkedIn profile URL.

Make sure you have inserted the full link to the user’s profile, for example: https://www.linkedin.com/in/username

Also ensure that the profile exists and is active.

The User Cannot See the Advertising Account

If the user has been added but cannot manage campaigns, they were likely assigned the Viewer role.

This role only allows users to view campaign statistics and does not allow them to launch or edit advertising campaigns. In this case, you should change the user’s role, for example to Campaign Manager.

There Is No “Add User” Button

If you don’t see the “Add User” button in the Manage access section, it means you don’t have sufficient permissions to manage access.

Only users with the Account Manager role can add new users to the LinkedIn Campaign Manager advertising account. In this case, you should contact the account administrator so they can grant you the required permissions or add the user themselves.

Granting access to a LinkedIn Ads account is a simple process that allows marketers or advertising agencies to manage campaigns, analyze performance, and optimize advertising without sharing access to your personal LinkedIn account.

If you need help setting up LinkedIn Ads, generating B2B leads, or building an effective advertising strategy, the newage. team can help you launch and optimize campaigns to get the best results from the platform.

FAQ

Do I need to add someone to my LinkedIn connections to grant access to the advertising account?

No, you do not need to add a person to your LinkedIn connections to grant access to LinkedIn Ads. You simply need to enter the link to their LinkedIn profile in the Manage access section or send the agency your ad account ID.

Can I revoke access to the LinkedIn advertising account?

Yes, access can be revoked at any time. To do this, go to LinkedIn Campaign Manager, open Account Settings, navigate to Manage access, and remove the required user from the list.

What access role should be assigned to an advertising agency?

Most often, agencies are given the Campaign Manager role. It allows them to create, edit, and optimize advertising campaigns, but it does not provide full access to the account’s core settings.

Can an agency see the advertising account’s payment details?

It depends on the access role. If a user has the Campaign Manager or Viewer role, they cannot change payment settings. Only users with the Account Manager role have full access to financial settings.

Can I grant LinkedIn Ads access to multiple users at the same time?

Yes, in LinkedIn Campaign Manager you can add multiple users to the same advertising account and assign each of them an appropriate access role depending on their responsibilities.