
Expertise
Professional opinions and insights from digital marketing experts for your growth.

Networking: How to Maintain Professional Contacts
Today, professional opportunities increasingly come not through traditional job searches, but through people. A new project, partnership, recommendation, or even a job offer can start with a simple introduction at a conference, a comment under a professional post, or a message on LinkedIn.

ROMI 2024: How to Become a Successful CMO
Launched by Ukraine's financial portal Minfin and digital media advertising agency newage., the ROMI conference is a major event for the entire marketing community.

All Types of Advertising on TikTok in 2024 – an Overview of Formats
TikTok has quickly become one of the most famous social networks in the world, outpacing its competitors in terms of growth. What opportunities and advantages does this social network offer? Our Head of Media Planning and Strategy Dmytro Konovalenko answers all these questions.

Another Part of Brand Safety: Don’t Pay to Russia
When it comes to managing advertising placements, arguments usually revolve around “brand safety” and related image aspects of advertising. And…

What Does a Data Analyst Do?
The profession of data analysis is becoming increasingly popular, with entire schools and individual courses dedicated to teaching this field.…

Advertising Agency, Freelancer, Or In-House Team — Who Do You Need?
Advertising Agency, Freelancer, Or In-House Team — Who Do You Need? Where to start when looking to increase brand recognition,…

How to Measure Display Advertising Impact On Brand And Key Traffic Sources
We describe the role of media advertising in the digital mix and shared instructions on how to measure the impact…

Impact of the War in Ukraine on Digital Users
The ongoing war in Ukraine has had a profound impact on the country and its people. Beyond the direct physical…

Display Ad Agencies 2.0
How to consciously refuse a high closed fees to earn no less, and be able to expand.

Automation in Digital. An Advertiser Who Does Not Use Automation Will Lose
In this column, Oleksii Liakh, founder of the newage. MarTech agency, will talk about automation in marketing: what to automate in the first place and what result it will give.

Daily Checklist: What To Check In Display Campaigns
How one “+” at the beginning of the working day can save you from possible problems in an advertising campaign.

Dashboard newage. 2021: How to automate the work of a media agency?
Let's imagine the dream of any marketer. You came up with a cool advertising campaign, formulated a strategy, made creatives and initial customization... And then you click on "Do well" button and the automated system starts.
