Expertise
Professional opinions and insights from digital marketing experts for your growth.
Who are the newage.agency
My name is Oleksandr Rolskyi, and I am the CEO of the advertising agency newage., and in this article, I will tell you what our agency does, what makes us cool, and how we are developing the advertising market.
Agile Marketing in Digital Display Campaigns
Perhaps it'll be out of the blue, but the term Agile from IT can be used in digital marketing, and not only it is possible, but necessary.
Digital Has Replaced Analogue Marketing Because It Is Verifiable
Analog marketing has not disappeared, but its time is over. The Stone Age also ended, although houses made of stones still stand.
Brandformance: How To Optimize Media Campaigns With Performance Tool
Let's discuss the now fashionable term Brandformance - media targeted marketing. As it turned out, we had been building it in the agency for five years. At newage we call it Comprehensive Analysis, and we have a methodology for working with it.
How We Disclosed The Fee And Lost 50% Of Profitability. But We Won In The End
How can a small agency gain reputation and new clients, and why you need to risk losing money on it.
How To Waste Your Advertising Budget And Achieve Nothing: Typical Mistakes Of A Marketer
Why a man is shown ads for pads on YouTube, why a children's cartoon is interrupted by an ad for condoms, what women's shampoo does in a football review.
How Not To Mess Up A Running Ad Campaign
Increasingly, we hear complaints from users that they are shown irrelevant ads. For some reason, less attention has been paid…
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