The advertising agency newage. was founded in 2015 and operates in the markets of Ukraine and Europe. We launch large-scale media campaigns for major brands and targeted performance activities for those who need sales here and now. Our superpower lies in the most detailed advertising analytics to ensure that current and all future campaigns perform at their best.

Who are newage.

Currently, newage. comprises over 30 professionals specializing in marketing and analytics. We invest the first three months of each employee’s work in training: in-depth study of advertising tools, training and certification in the Google Marketing Platform, and comprehensive understanding of the markets we operate in.

Thanks to such intensive training, we are able to launch advertising campaigns. We provide very detailed and sometimes complex reports for clients, but we see value in this, which we deliver to each individual advertiser and the market as a whole.

Mission And Values

We strive to lead the market, surpassing colleagues not only in business indicators but primarily in technological and value-driven aspects.

Our mission is to drive the industry towards transparency, openness, and efficiency.

We are visionaries in the niche of media advertising, developing our own approaches to planning, conducting, optimizing, and analyzing the impact of advertising campaigns. Colleagues from other agencies often try to replicate our approaches and even seek consultations and training from us. We are open and eager to develop the market.

At the same time, we advocate for transparency in business approaches. From the very beginning of our work, we disclosed commissions to clients and abandoned working with marginal differences. This fosters trust, and we hope it will also become a common practice among Ukrainian marketers.

And the last but not least aspect in the list is efficiency, which is more important than ever in times of war. We extract the maximum value from every hryvnia Ukrainian clients invest in advertising; we do what is beneficial for the client, regardless of how familiar our approach is or how marginal the work is for us.

So, transparency, openness, and efficiency are what we rely on in our daily work and what we bring to the advertising industry as a whole. And all of this is reflected in the main approach of newage. – Comprehensive media advertising analysis.

Unique approach of newage. – Comprehensive Analysis

Since 2015, we have seen that there are enough specialists in the market who launch traffic-generating and performance campaigns with a pay-for-result model. Digital was something unclear, few invested in it, and even fewer people could assess the impact of such investments, so we were looking for a solution to this problem and developed our own approach – Comprehensive Analysis of Media Advertising.

You can familiarize yourself in detail with this approach in the article “Comprehensive Analysis of Media Advertising“; here I’ll just note that we track not only the immediate user reaction to the video or banner but also evaluate how advertising campaigns comprehensively impact demand, sales, and brand business KPIs after the viewer returns to the client’s website or app.

From our track record with clients, we see that this approach is important and valuable to them. We believe that you shouldn’t look into the Black Box when launching media brand campaigns; they need to be properly evaluated.

Our Services

Brand Awareness And Media Campaigns

Our key task is to help clients understand how their advertising investments affect business metrics and, accordingly, maximize this impact.

For example, we helped AJAX enter the Italian market and raised brand search in the new country with just one flight, while testing 23 audiences and obtaining insights for future campaigns. Read more about it in the case study “How media advertising introduced Italians to the Ukrainian brand AJAX.“

Performance Campaigns

Conversion campaigns are not our main superpower, but as a team of technogeeks, we couldn’t avoid perfectionism in this niche. We launch:

• пошукові кампанії,
• торгові кампанії,
• рекламу з метою встановлення додатків,
• іншу рекламу, орієнтовану на конверсії користувачів (наприклад для готелів)

If you are planning a performance campaign and looking for a contractor with detailed analytics of the process, contact us at info@newage.agency; we offer non-standard and effective approaches.

Analytics And Automation

Analytics is the strongest aspect of our advertising campaigns; we know how to set everything up correctly and in advance, monitor tool updates, and automate routine tasks.

1. If something isn’t working in Google Analytics, Google Tag Manager, Firebase, AppsFlyer, or any other system that should provide valuable insights but instead gives you a headache, we’re the ones who can handle all of this.
2. If you want to “move” from one system to another, we are ready to help with that. We migrated a bank in Kazakhstan to Google Analytics 4, and everything worked as it should.
3. If you’ve already set up a system but want to check it, we know how to perform an analytics audit, as described in the GTM audit case study.

Design

At newage., we have a design department where our specialists adapt clients’ creatives to the peculiarities of their perception in digital, or create new advertising materials from scratch. A successful example of this is the campaign for MAUDAU on Valentine’s Day, where our creators adhered to the theme of the holiday, the client’s brand book, and the overall concept of the advertising campaign.

Conclusion: why you should work with newage.

1. Transparency – you will receive the most complete information about the progress of advertising campaigns in real-time and with separate reports, where in addition to our actions and their results, you will see valuable insights about your own audience, their reaction to ads, and campaign perception features.
2. Openness – we share with clients full information about the financial aspects of the campaign, distribution of investments between tools, features of ad purchasing on direct platforms, etc. You can also choose the format of work on a time & material basis, and instead of commissions to the agency, pay for the time our specialists devote to your campaign.
3. Effectiveness – we are techno-geeks for whom the client’s result is paramount. We are among the first to test new features and betas of popular advertising tools. We can launch a campaign to a million audience in less than a week, and it will not only be effective but also maximally optimized.
4. Experience – we have been working in the Ukrainian market long enough to know it inside out and track all changes. We know how to conduct a campaign of any scale on it to achieve the client’s real business goals.