Guidelines
Step-by-step guides on digital marketing that will help you put your knowledge into practice.
Guide to Google’s Lift Studies: Brand Lift, Search Lift, Conversion Lift
Measuring impressions, clicks, and conversions shows what happened during an advertising campaign, but it does not always explain whether those results happened because of the advertising. This is where Lift Studies come in.
Ultimate Guide on Google web Analytics
In 2023, Google offers users three web analytics systems that allow them to explore user behavior on your site and…
How to Define and Measure KPIs for an Advertising Campaign
Advertising campaign KPIs are the foundation of effective marketing. These metrics determine whether your advertising is delivering real results or simply spending your budget.
What Is ASO Audit And When Is It Necessary?
The number of mobile applications is growing at an incredible pace, which means an incredible competition in the App Store…
How to Make a Media Plan For an Advertising Campaign
In this article, we will share our own approach to media planning, exploring what happens in media planning.
ASO Audit: Be Sure to Check These Fields
Using the example of an ASO audit for a fintech client, we tell you what to check in your apps on Google Play and the App Store
How to Advertise during Christmas: tips from Google, Meta, and Spotify
Marketers are always trying to find non-standard solutions, how to create a creative strategy, how to optimize a campaign so…
What is Display & Video 360, And Who Needs It?
Display & Video 360 is one of Google’s key platforms for running display and video advertising campaigns. However, despite the platform’s popularity, many advertisers still confuse DV360 with Google Ads or don’t fully understand its actual advantages.
Optimization of Search Campaigns in Google Ads
Advertising is becoming increasingly automated, and in a few years we will not be surprised by an advertising office with…
Reports and Explorations in Google Analytics 4
How to make a custom report in Google Analytics 4
How to share access to a Meta account
You can grant access to your Meta ad account to an agency, a new employee, or a contractor without sharing the login credentials for your personal Facebook account.
How To Share Access To Your TikTok Ads Account
Launching ads on TikTok, auditing existing campaigns, or scaling results all start with access to the advertising account.
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