Guidelines
Step-by-step guides on digital marketing that will help you put your knowledge into practice.
How To Share Access To Your Google Ads Account
How To Give The Agency Permission To Manage Your Google Ads To give an agency like newage. access to your…
What Is Google Studio And How Dynamic Creatives Work
According to various calculations, up to 90% of users have “banner blindness” — that is, they ignore advertising on the…
What Is A Post Buy Report? How Do We Make It And Why Is It Needed?
Post Buy Report (PBR) is a general technical report on an advertising campaign, its effectiveness, audience, creatives and other aspects
Which Way To Show Display Ads To Choose For The Best Efficiency
Tere are many options for advertising digital. It differs in goals, formats, audience, and many other features. In this article, newage. will take you through the main display ad delivery options offered by Google, Facebook, TikTok, and other media giants.
CPA in display campaigns or how to measure the effectiveness of advertising actions
What is post-view and post-click and how they affect real purchases. Comprehensive analysis of digital advertising
What you need to know when developing an effective digital strategy
Let's talk about what a digital marketing strategy is and what it consists of.
How Post-view analysis helps to effectively evaluate media advertising
We live in 2022: Big Data, large amounts of information, advanced advertising technologies… But many advertisers and, more typically, ad…
How to find out which channels played a key role in the purchase
Guide to attribution models. We tell you how to evaluate the contribution of each customer contact with the brand.
How to Improve The Performance of Display Campaigns In 2022
Shopping ads in search ads lead a warmed-up customer straight to a purchase. But the client is not warming up on his own.
What is pent-up demand and how to use it correctly in 2022
Display advertising generates demand, but you need to be able to work with it. Consider what pent-up demand is, where it comes from and how to convert it into purchases
Main Types of Advertising Strategies
An advertising strategy defines how a brand will achieve its marketing and business objectives, whether that means attracting new customers, increasing brand awareness, driving sales, or strengthening customer loyalty. It helps determine who to communicate with, what message to deliver, where and when to deliver it, and which channels, tools, and KPIs should be used to measure success.
What Is The Impact of Display Advertising And How to Measure It
We make client’s campaigns more effective, and in this article we will describe what exactly should be meant by the impact of advertising, how it affects performance activities and, consequently, business metrics.
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